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  • Book Release

    Learn how the world’s growing grandparent population is shaping the world’s economy and improving the lives of multiple generations of their families in Lori’s new book, The Grandparent Economy.

    Ignite Growth

Learn how the aging population is reshaping our economy and why traditional marketing stopped working. Request a copy of The New Consumer Manifesto: Why Old is New, and Young is Old . Request Now

We started a global conversation to elevate design as a key quality of life issue for every generation Learn Why →

The shifting economy and the aging of baby boomers into the grandparent lifestage has created a never before seen consumer market. Learn More →

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Bring The Business of Aging to your company

ls_icons-24Lori Bitter:
Knowledge and Expertise.

President and Senior Strategist of the Business of Aging has spent more than 20 years studying and marketing to mature consumers.

ls_icons-25Lori’s Book:
The Grandparent Economy

Now available, this new book uncovers the boomer approach to this compelling lifestage, and the changing structure of American families.

ls_icons-21Generational Research

Learn what we know about how the generations approach social media, technology, the workplace and more.

ls_icons-16Lifestage Insights

More than any other factor, lifestage changes create discrete consumer moments that can be meaningful for your business.


Lori Bitter is a seasoned trend analyst in the field of aging. She has been featured on Canvas8, Engage Boomers, Wall Street Journal, USA Today and Newsweek.


Bring Lori to your organization, in person or virtually. Or let us create an event featuring experts in mature consumer space.

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ls_icons-14The Business of Aging Podcast

Now in its third season, The Business of Aging Podcast features interviews with leaders in the longevity marketplace.