Nation’s Leading Conference Brings Together Boomer Marketing Experts and Industry Leaders to Focus on “Seizing the Opportunity of the Longevity Economy”
Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors.
Now in its 13th year, the What’s Next Boomer Business Summit, is the leading conference for companies,
experts, and thought leaders in the longevity market to meet and learn from Fortune 100 companies, leading
start-ups, and established nonprofit organizations who are successfully targeting the largest and most
lucrative consumer demographic in the world. This summit convenes the country’s top businesses and
organizations focused on the baby boomer and senior market for unique networking opportunities, deal
making, and the exploration of the multigenerational affect that shapes Boomer priorities.
The 2016 summit’s theme is “Seizing the Opportunity of the Longevity Economy” and includes sessions on:
• The On-Demand Marketplace Powering Aging in Place
• Finding Financing and Economic Security in the Longevity Economy—Follow the Money
• Investors and Entrepreneurs: What’s Next Fast Pitch Competition for investment and distribution
• The State of Innovation: Is Health and Wellness Driving the Technology Revolution?
• The Business of Caregiving
• Content, Lead Generation and Engagement; Marketing Trends; and the Future of Media
Throughout the day, industry experts will discuss current topics and trends relating to the market, and best-
selling authors will be on-site for book signings and meet-and-greets. Confirmed speakers and authors for
the 2016 conference include: JoAnn Jenkins, CEO, AARP; John Zogby, Founder, Zogby Analytics Rohit
Bhargava, Trend Curator, Founder, Influential Marketing Group (IMG) and Author, Non Obvious: How To Think
Different, Curate Ideas and Predict The Future; Lori Bitter, Founder & Senior Strategist, The Business of Aging,
Author, The Grandparent Economy,; Terry Bradwell, Chief Enterprise Strategy & Innovation Officer, AARP
Michael Carroll, Chief Marketing Officer, TripleTree; Larry Flanagan, President & CEO, AARP Services, Inc.;
Katy Fike, Managing Partner, Generator Ventures; Mary Furlong, CEO, Mary Furlong & Associates; Jody
Holtzman, Senior Vice President, Thought Leadership, AARP; John Hopper, Managing Director, Link-age
Ventures; Edgar Keehnen, Author, Grey Ocean Strategy; Nancy LeaMond, Chief Advocacy & Engagement
Officer, AARP; Lisa McCracken, Senior Vice President, Senior Living Finance Research & Development,
Ziegler; Rachel Nearnberg, Account Executive, Telecom Vertical, Google; Laurie M. Orlov, Founder, Aging in
Place Technology Watch & Boomer Health Tech Watch; Emilio Pardo, President, Life Reimagined, AARP; Lee
Rainey, Director, Internet, Science and Technology, PewResearchCenter; David C. Rhew, M.D., Chief Medical
Officer and Head of Healthcare and Fitness, Samsung Electronics America; Suzanne Schmitt, Vice President,
Family Engagement, Fidelity Investments Ricardo Ulivi, Business Operations, Airbnb; Debra Whitman, Chief
Public Policy Officer, AARP; Charlotte Yeh, Chief Medical Officer, AARP Services; and many more.
For the most updated lineup of events and to register visit www.boomersummit.com, follow us on Facebook,
This conference is being produced by Mary Furlong and Associates and Lori Bitter/The Business of Aging, and co-produced by Susan Davis International.
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About Mary Furlong & Associates
Founded in 2003, Mary Furlong & Associates (MFA) is a strategy, business development, marketing, and public relations strategic communications firm headquartered in San Francisco. The firm’s services are uniquely geared to drive new opportunities for clients in the baby boomer, senior, and caregiver markets. Previously, she founded SeniorNet in l986, ThirdAge Media in l996, and she is the author of Turning Silver into Gold: How to Profit in the Boomer Marketplace. She won the ASA Leadership Award, was profiled as one of Fortune Small Business Top 25, and Time Digital Top 50. In 2011, Mary received the Silicon Valley Women of Influence Award. She has served as a board member of the American Cancer Society Income Development Strategic Advisory Group.
About Lori Bitter/The Business of Aging
Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at her consultancy The Business of Aging. Her book, The Grandparent Economy, debuted in September. She serves as publisher of GRAND – the digital magazine for grandparents. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years… A sought‐after speaker, Lori has presented research, trends and analysis about mature consumers and the longevity marketplace. She has recently been featured in Kiplingers, eMarketer, Forbes, and the Fiscal Times, and named to Entrepreneur Magazine’s 100 to Watch List. www.thebusinessofaging.com
About Susan David International
Susan Davis International (SDI) is recognized as one of the premier full-service communications and public affairs agencies in the United States. For more than 30 years, SDI has developed media, marketing, public and government relations campaigns; created business and media partnerships; generated high visibility and produced dynamic special events around the world for a multitude of clients. www.susandavis.com