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Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

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I will be in Chicago from March 23rd through the 27th for a week-long conference with aging professionals from all over the world. I am delighted to be presenting a program on Grandparents and Intergenerational Trends for ASA’s Aging in America Conference. Christine Crosby, Founder of GRAND Magazine will be joining me on this program:

The Grandparent Economy: How Families Are Evolving in Unprecedented Times
Tuesday, March 24th 1-2 PM
For more information: http://www.asaging.org/aia Learn More →

Q & A with Lori Bitter now live at seniorhousingnet.com


Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers at The Business of Aging, delves into the changes in American households and their broader social effect in her new book, “The Grandparent Economy.” She answered some questions for SeniorHousingNet.com on grandparenting, the golden years and deciding where to live. Learn More →

AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”

Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to them. From the Bulletin: ‘Some innovative companies, including Apple, understand that. Boomers account for 41 percent of people who buy Apple computers, notes Nielsen, and commercials for the iPad reflect this. Its campaign stars the device and a diverse supporting cast using it. “There was a baby and there was a 70-year-old man,” says Lori Bitter, pointing out an admirable strategy that “doesn’t disown anyone.” The message “is timeless and ageless.”‘

Read the entire article here:www.aarp.org/money/budgeting-saving/info-2014/advertising-to-baby-boomers.3.html

American Marketing Association (AMA) Takes on the Senior Moment

AMA’s Christine Birkner interviewed us about Zillner’s new report on Seniors, All The Wiser, and how we define and market to older consumers. From Lori Bitter: “It’s best to target boomers based on their lifestyles and purchase behaviors—and their core values such as healthy eating or aging well, Bitter says. For example, General Mills’ Cheerios ads focus on heart health, which certainly resonates with boomers, but also could connect with anyone interested in living well, she says. “It’s a way of being ageless. They’re not saying it’s an old person’s cereal or a young person’s cereal. It’s more about the value of healthy eating.”

Read the full article here: https://www.ama.org/publications/MarketingNews/Pages/senior-moment.aspx

Is grandparenting the ultimate “do-over”?

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Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good grandparents? Is there a healing power in these multigenerational relationships. Read more here.

Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & grandparents with realtor.com

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AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and stars ranging from Kevin Spacey to Julia Louis Dreyfus to Martha Stewart. Move.com – the parent of realtor.com and seniorhousingnet.com hosted AARP members in a special “back porch” environment complete with lemonade and fresh baked cookies. Members heard from experts in senior care, caregiving, and aging in place technology. Paul Irving, Milken Institute, and author of The Upside of Aging, spoke on “Making Cities More Senior Friendly.” Lori did a presentation on “The New Multigenerational Lifestyle,” based on her new book The Grandparent Economy.

Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014

On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from Zillner The Senior Agency and Digital Niche. Learn More →

How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on Huffington Post

For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers across 10 career categories who have reinvented themselves within the last 10 years.

“After 50, you have to chase your own brand, and become your own kind of leader.” This is Lori Bitter’s advice to Boomers contemplating (or being forced to contemplate) a career reinvention. Bitter has excellent credentials in this department, having “failed upwards,” as she puts it, through a series of high-powered executive positions in the advertising industry, and now running her own branding and marketing consulting practice called The Business of Aging. Learn More →

Is Grandparenting the “ultimate do-over?”

Read Lori Bitter’s comments in the Huffington Post story:

Growing up, Ed White spent relatively little time with his father, who worked in a power plant, climbing from engineer to vice president. His dad put in long hours, leaving early in the morning and coming home late. After dinner, he would read the newspaper, then do more work.  Read more . . .

 

LinkedIn and Older Workers – CNBC

Lori Bitter comments on LinkedIn and the value of the social site to older employees.

LinkedIn’s Older Endorsers