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The Business of Aging reports on how older adults are “Hacking Longevity”

Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and Silent Generation – are thinking about and planning for longer lives. Until now, the idea of increased longevity has been mostly conceptual and aspirational. Through a rigorous research process, Hacking Longevity examination, provides insights on how brands and organizations can better serve consumers of the longevity economy. The study was conducted in the Fall of 2017 and Winter of 2018 and led by Lori Bitter at The Business of Aging.

The study debuted at AARP’s Living 100 event in Washington DC in April. This timeline illustrates key inflection points in people’s lives as they age, as revealed in the data. To learn more about Hacking Longevity, join us in June at The Silicon Valley Boomer Venture Summit where we will provide a briefing for attendees.

Hacking Longevity was conducted in partnership with Collaborata, and underwritten by AARP, Wells Fargo Advisors, GreatCall, and Proctor and Gamble Ventures.

Excited to talk about The Business of Aging’s new research at AARP on April 12th!

The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The event will feature an “experience” of key data points of attitudes and changes displayed along a timeline at the Newseum in Washington DC.

The research is sponsored by AARP, GreatCall, Wells Fargo Advisors and Proctor & Gamble on the new Collaborata research platform.

The agenda for the AARP’s Living 100 Event can be found here.

Watch our social media – Facebook/TheBusinessofAging and Twitter – @LoriBitter and @TheBusinessofAging for live updates!

The Hottest Start-Up Market? Baby Boomers

Reprinted and linked to: (CONSTANCE GUSTKE, New York Times)

Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market. One day, however, he saw that his parents had started using an electric bike that his brother Yevgeniy had modified for his wife and himself.

“Electric bikes are an equalizer,” said Mr. Mordkovich, who has also owned a software company and a small-business magazine. “They let the rider decide how much or how little they will pedal.”

This year, he said, Evelo, the electric bike company that he founded with his brother, will double its revenue to $4 million, and it is profitable. “There’s no shortage of potential customers,” he added.

The company is just one of many that are plugging into a wealthy slice of the over-50 demographic called the longevity market, whose annual economic activity currently amounts to $7.6 trillion, according to AARP.

 With an estimated 74.9 million baby boomers, according to Pew Research Center, the biggest market opportunity for start-ups is older Americans rather than hip millennials.  Keep reading . . .

Come back to Silicon Valley for the annual Boomer Venture Summit

Plan to attend the longest running Venture event focused on the baby boomer consumer and the longevity marketplace. This year’s theme is Strategic Investment in the Longevity Market. It will be hosted on Wednesday, June 22nd, 2016,  9:00am – 6:00pm, at Santa Clara University, in the Music and Dance Building, Recital Hall.
Ken Dychtwald, visionary thought leader and author, will keynote this year’s Summit. This year’s agenda features invitation-only Bootcamps the day before the event, plus a Breakfast with Angel Investors with a research briefing early in the day. Favorite sessions, Pitch for Distribution, and Investment Priorities are featured, in addition to a new session titled “Elements of Success”  featuring: Ted Fischer, Vice President, Business Development, Hasbro; David Inns, CEO, GreatCall, Inc.; Andrew Gordon, Directing Animator, Pixar Animation Studios.

New Sessions, Great Keynotes – What’s Next Boomer Business Summit

Join me in Washington DC for the 2016 What’s Next Boomer Business Summit:  Seizing the Opportunity in the Longevity Economy. As Co-Producer of this year’s event, I can tell you that the sessions and keynotes have never been better. You don’t want to miss this opportunity!

This year’s event will be held on Wednesday, March 23, 2016, from 8- 6 pm at the Omni Shoreham Hotel – Washington, D.C., Shoreham Lobby Level (East Side) – Blue Room. Keynotes include: Jo Ann Jenkins, CEO, AARP; John Zogby, Founder, Zogby Analytics; and Rohit Bhargava, Founder & CEO, Influential Marketing Group.

With more than 20 sessions to choose from, there is are many opportunities to learn, network, and make a deal with a potential partner. Check out the agenda. To learn more about sponsorship, contact Mary Furlong at: furlong@aol.com.

13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

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Nation’s Leading Conference Brings Together Boomer Marketing Experts and Industry Leaders to Focus on “Seizing the Opportunity of the Longevity Economy”

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Learn More →

Reaching the Mature Audience

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I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. Learn More →

AARP Launches Influent50

AARP is betting that a new generation of seniors mean more spending by marketers. Scott Tong of MarketPlace Business talked to Lori about the risks and rewards of marketing to older consumers.

 

Next week a new marketing company linked to AARP will launch to target adults 50 and over. Influent50 is part of AARP’s for-profit subsidiary. Learn More →