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Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

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I will be in Chicago from March 23rd through the 27th for a week-long conference with aging professionals from all over the world. I am delighted to be presenting a program on Grandparents and Intergenerational Trends for ASA’s Aging in America Conference. Christine Crosby, Founder of GRAND Magazine will be joining me on this program:

The Grandparent Economy: How Families Are Evolving in Unprecedented Times
Tuesday, March 24th 1-2 PM
For more information: http://www.asaging.org/aia Learn More →

Reaching the Seasoned Traveler at the Educational Travel Conference, Jan. 19-22 in Orlando, FL

Later this week I’ll be at the The Educational Travel Conference (ETC), Jan. 19-22 in Orlando, Florida. ETC is the founding conference for Alumni, Museum, Zoo, Conservation, and Nonprofit Educational Travel. It hosts 450 delegates who are a highly-qualified international group of nonprofit travel planners, suppliers, specialty tour operators and destinations. They assemble to focus on the development, operation and marketing of group educational, experiential and affinity travel worldwide.

I am looking forward joining Kathy Dragon, Doris Gallan and Heather Hardwick Rhodes for several agenda sessions there on Friday Jan. 20:

  • Going Past 40: How Today’s Baby Boomers are Traveling and Making their Buying Decisions, 9:30 – 10:50 a.m.
  • Boomer Product Development: Go Broader, Go Deeper by Appealing to Core Values of the 40+, 2:30 – 4:00 p.m.
  • Prime Time Travelers: Diving Into The Digital/Social Component Of the Boomer Marketplace,  4:15 – 5:30 p.m

Learn more about The Educational Travel Conference (ETC) here.

Rise of the Silver Surfers: Silvers Summit at CES 2012 next week

No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan. 10-13). As you create your agenda for the huge event, your must-attend ticket is the Silvers Summit.

The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 10, 2012, and features panels, presentations, and interactive demonstrations on products and services ranging from a unified health care format to home security, aging with technology and in-depth panels sessions.

During the workshop on Tuesday, Jan. 10, join me for Rise of the Silver Surfers:  How to Use Non-Traditional Marketing to Reach a Traditional Audience, #4458, 9:50 a.m. – 10:35 a.m. N250.

Along with co-panelists Karen KleinLori BitterPeter DeMarisPeter GreeneStephen Reily, we’ll explore in this session that “Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos.  Silvers are dating, shopping, traveling, caregiving, reconnecting – all online.  Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.”

While you are at CES, be sure to check out Aging Technology Alliance (AgeTek) pavilion at North Hall booth 3209. AgeTek is a trade group of companies that develop and/or market technology-based products designed for the senior market. They are opening their annual meeting to non-members this year, and hosting a meet n’ greet for those who wish to learn more about this organization. CES attendees can enter to win a ClearSounds ClearBlue™ Bluetooth Mini-Speaker & TV/Audio Listening System, valued at $250, by getting an AgeTek CES Passport stamped at each of the AgeTek member booths at CES. AgeTek CES Passports are available inside the Silvers Summit program, and at the AgeTek Pavilion.

See you there!

Continuum Crew Selected as Agency of Record for AgeTek

We are pleased to announce that we have been selected as the marketing agency of record by Aging Technology Alliance™ (AgeTek™), a trade group of companies that develop and/or market technology-based products designed for the senior market.

AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our aging society. Their members’ products and services allow seniors to remain independent and age in place at home, as well as empower many seniors to enjoy a healthy, active lifestyle while securing their mobility. AgeTek is focused on bringing greater awareness to their industry, products, and to its select group of companies that are working together (and independently) to develop better-designed, less expensive and better-tested products for the senior consumer.

Continuum Crew will counsel AgeTek on thought leadership activities and member engagement activities. We will also develop and implement an advertising and media plan, with interactive media services (including the execution of email campaigns and search engine optimization), marketing collateral production, public relations and social media activities.

“As we seek to gain the attention of public policy makers, regulators, lawmakers, advocacy groups, mass media and the general public about the benefits of technology appropriately designed for seniors, we know aligning ourselves with Continuum Crew is the perfect choice,” said Peter Radsliff, Board Chairman, AgeTek. “Led by Lori Bitter, she and her team have a strong presence in this space and an outstanding reputation. They know how to most effectively reach these audiences. We look forward to what this partnership will yield as we grow our organization.”

To read more about this announcement click here.

Reaching the New Assisted Living Decision Maker at CALA Fall Conference, Oct.24-26, Orange County, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Fall Conference, Oct. 24-26 in Orange County, CA where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: Tuesday, October 25
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Orange County, CA

This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washington, D.C.

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:

Leveraging Social Media and Internet Marketing (159-G)

October 19, 2011
11:00 a.m. – 12:30 p.m.
Track: Marketing, Philanthropy & Public Relations
Speaker: Lori Bitter

  • Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
  • Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
  • Realize how to measure the effectiveness of different marketing tools and their return on investment.

GrandCare System’s Aging & Technology Webinar: Paid Search & Search Engine Optimization 101

If you are in the aging and technology space, you may already know GrandCare System’s webinars are very good. On a recent call, during the Q&A, many questions came up regarding paid search & search engine optimization. The GrandCare System team approached us to talk about these topics, offering a primer on what they were, how to determine using them make sense for you, what they can do for your business and what you need to do to be found and noticed by your customers online.  Join us tomorrow and bring more of those questions!

Topic: Paid Search (PPC) & SEO 101
Date: Thursday, June 2nd, 2011
Time: 2pm EDT (1pm CDT / 12p MDT / 11am PDT)
Location: http://grandcaresystems.webex.com

Take-away Points:

  • Paid Search & SEO: How they can be used and the differences they can make for your business.
  • Get a better understanding of the costs to execute Paid Search and SEO strategies
  • Steps for getting started with Paid Search and SEO

  • Click here for the invite & more information.

    Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA

    I hope you’ll join me at the California Assisted Living Association’s (CALA) Spring Conference, where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

    Date: June 7
    Time: 3:45 – 5:15 p.m.
    Where: Hyatt Regency, Santa Clara, CA

    What the Reaching the New Assisted Living Decision Maker session is about:
    This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

    Looking forward to ASA’s Aging in America Conference & What’s Next Boomer Business Summit next week

    As you put together your schedules for these events next week, consider these ones where we can connect:

    ASA’s Aging in America 2011

    Tuesday April 26 – 1:00 – 4:00 p.m.
    Boot Camp: Social and Mobile Media for Dummies

    On the Friday, I also recommend you check out Barbara Waxman’s session ‘Developing Your Authentic Leadership Style‘, at 3:00 – 4:00 p.m. Barbara is a Bay-area based executive and life coach, this presentation is powerful stuff and I am always impressed by Barbara and her work.

    What’s Next Boomer Business Summit

    Friday April 29, 2011
    Come by and visit us all day at our Continuum Crew ‘Chill-out & Relaxation Lounge’. Also between 10:00 – 11:00 a.m. Barbara Waxman will sit with us at our lounge’s comfy chairs, available to chat and we’ve asked that she bring a few complimentary copies of her book How to Love Your Retirement for some of the first guests at our lounge.

    10:30 – 11:45 am | ASK THE ANALYST AND GET THE DATA
    Social and Mobile Media Trends
    Get onboard as online campaigns migrate from banners and email to social media and mobile apps – are magazine and TV ads history? Is e-mail marketing so last century? Is this Geolocation here to stay (and will the 50+ use it)?Are you ready for the change?
    ModeratorJeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP
    Panelists:
    – Bill Tancer, General Manager, Global Research, Experian Marketing Services
    – Lori Bitter, President, Continuum Crew
    – Jeff Hasen, Chief Marketing Officer, Hip Cricket

    12:00 – 1:00 pm – Lunch with the Experts
    I am a table host, and there will be a sign up sheet at registration. Sign up for mine and we’ll be having lunch together.

    5:30- Networking Reception
    Time to discuss an informative day!

    The weather in San Francisco has been pretty nice the last couple of days – here’s to hoping it continues, I’ll see you here next week!

    Finally, Recognition

    2011 feels like a turning point. Network executives have recognized the gold in the mature consumer target. They now willingly admit they have programming that targets older adults! Scarborough and Nielsen are reporting on the value of older adults as a consumer target. Brands are recognizing that engaging with consumers over 40 is the path out of this recession and a return to profit. Increasingly, this engagement takes place online, with support from traditional media buys.

    This is all good news for those of us who have been in the business of reaching Boomers and seniors for some time. New agencies, consultants, publishers and products emerge daily — all working to reach this important demographic. With this increased focus comes a burgeoning need for research, insight and thought leadership to inform strategy and engagement. With today’s post I’d like to focus on several resources and events created to fill this need.

    International Mature Marketing Network (IMMN)
    The International Mature Marketing Network, referred to as “I’m in,” is a non-profit consortium of marketers, advertisers, agency executives, manufactures, publicists, media, academics and researchers focused on the 40-plus consumer. It is the only association with international members hailing from the United Kingdom, Australia, Japan and the United States.

    Members share research and best practices, participate in monthly webinars with thought leaders, and receive a regular newsletter. The organization has embarked on a strategic planning initiative to build out additional services and partnerships to serve the membership. For additional information, visit here, or take a look at the current newsletter.

    ADVantage: The 50+ Individual. How to better serve, inform and engage Americans 50+
    Sponsored by AARP, in collaboration with Advertising Age and Google, ADVantage is designed to help us understand the changing needs and lifestyles of older consumers and explore how global brands are approaching the marketplace. Slated for April 5 in Manhattan, the program promises new research, a richer understanding of digital trends and the 50+ consumer, plus provocative speakers like Russell Simmons.

    Look for panels on travel, health and beauty, media and cause marketing, led by leaders in their industries. Plus AARP and Advertising Age have co-authored a white paper available exclusively to attendees. For additional information on this event visit here.

    What’s Next Boomer Business Summit
    What’s Next, now in its eighth year, is produced by Mary Furlong & Associates, and is co-located with American Society on Aging’s (ASA) annual Aging in America conference. Planned for April 29 in San Francisco, What’s Next brings together businesses, organizations and thought leaders in the boomer and senior marketplace to discuss trends, case studies and insights.

    Guy Kawasaki, founder of Alltop.com, will keynote the event, which includes speakers and analysts from Google, AARP, MetLife, New York Times, Experian and Microsoft, plus many others. The event is known for its networking events and the partnerships created by attendees. For additional information, visit the event website at www.BoomerSummit.com.

    This post originally appeared as a guest blog post on MediaPost’s Engage:Boomers, March 28, 2011