Subscribe: RSS

Like us? Tell your friends about us. facebook-small twitter-small linkedin-small

November IMMN Webinar: Helping business become age-friendly-across the Asia Pacific

Date: Tuesday, November 15, 2011

Time: 9:30 AM – 10:30 AM (Central Time)

: KIM WALKER, founder and CEO of SILVER, a business consultancy that helps business and government deal with the issues presented by the ageing demographic. DICK STROUD is a consultant, lecturer and writer. He is the author of Europe’s best-selling textbook on the business issues related to the aging population – The 50-Plus Market ( This book was published by Kogan Page in 2006 and has recently been translated and sold in China.

click here

CostFee waived for this webinar!

About the webinar:
The Asia Pacific region includes countries with populations that are the oldest (Japan), the largest (China) and the fastest ageing (Hong Kong, Korea, Singapore, Australia) in the world. China alone has a 50+ population larger than the entire population of USA. Although research revealed that a brand’s age-friendliness is critical in determining purchase decisions and choices for 6 out of 10 older consumers, companies remain reticent to adapt to this new reality. Perhaps the major barrier to change is the availability of a comprehensive and rigorous process that measures an organization’s age-friendliness. Kim Walker’s company is about to release version 2.0 of a unique and sophisticated tool that provides such a solution.

The AF Tool was developed by our speaker Kim Walker in collaboration with Dick Stroud (UK’s 50+ marketing expert). By tracing a customer journey relative to the physiological effects of aging, it can identify the potential barriers that will diminish the ability of brands to engage with and satisfy the needs of older consumers. The AF tool uses the latest iPad app and cloud technology to test and map the sensory, physical and cognitive aspects of physiological aging against 150 customer touch-points.By generating comparable metrics, companies can reduce the barriers of doing business with their aging customers.

Reaching the New Assisted Living Decision Maker at CALA Fall Conference, Oct.24-26, Orange County, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Fall Conference, Oct. 24-26 in Orange County, CA where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: Tuesday, October 25
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Orange County, CA

This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washington, D.C.

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:

Leveraging Social Media and Internet Marketing (159-G)

October 19, 2011
11:00 a.m. – 12:30 p.m.
Track: Marketing, Philanthropy & Public Relations
Speaker: Lori Bitter

  • Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
  • Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
  • Realize how to measure the effectiveness of different marketing tools and their return on investment.

IMMN July Webinar: Mapping the Future of Aging Using Futures-Oriented Thinking

Date: Tuesday, July 26, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: Richard Adler, principal of People & Technology, and research affiliate at the Institute for the Future (IFTF) in Palo Alto, where he recently co-led a project on Baby Boomers: The Next 20 Years.
Registration: click here
Cost: free for IMMN members; $50 for non-members

About the Webinar
2011 marks a watershed, the year that the first baby boomers reach the age of 65. Over the next two decades, the number of Americans over age 60 will increase by nearly 70 percent, by far the largest increase for any age group in the population.

Learn More →

Join me this week at the Silicon Valley Boomer Venture Summit

If you are an entrepreneur, marketer or corporate strategists targeting the mature consumer, this is a must attend event. Produced by Mary Furlong & Associates, The Silicon Valley Boomer Venture Summit and Business Plan Competition is taking place this Wednesday June 15 at Santa Clara University in Santa Clara, CA. The event brings together entrepreneurs, venture capitalists, industry analysts and business leaders in the field of aging to create a unique forum to explore business ideas, share trends and best practice information and design products and services that will serve the baby boomer market in the coming years. Among the topics addressed by the gathered leaders about serving or investing in companies that will serve the boomer market are where and why venture capitalists are investing heavily in the boomer market and how key analysts segment the market and evaluate opportunities.

This is where I’ll be, let’s connect!

Wednesday, June 15 – 11: 25 a.m. – 12: 10 p.m.
Lucas Hall
Session: Moving Beyond Age to Better Design
Major companies are failing to recognize the impact of the aging population on the design of their products and services; as these products and services are developed, consumer insight and usability is happening too late in the process – or not all. Further, there is little recognition that designing well for an aging population creates better design for all. These panelists know thoughtful design complements an aging society, producing beautiful, usable and smart products. Join this conversation about elevating design as a key quality of life factor for every population in society.
Moderator: Lori Bitter, host of “The Business of Aging” on Positive World Radio Network/President & CEO of Continuum Crew and Crew Media/Founder of the Moving Beyond Age Coalition
Gadi Amit, President/Principal Designer, New Deal Design and Contributor to Fast Company
Jason Popko, Robert Bosch Healthcare and Founder of Good Design Age Well

And be sure to sign-up at registration to join me at my hosted table for Lunch on the Lawn.

Get the full agenda here

To register for the Silicon Valley Boomer Venture Summit, click here, and use our Continuum Crew code SVCC11 to receive a 20% discount.

Living a Life of Passion and Purpose Workshop, June 17

Barbara is holding another one of these great workshops. Our go-to coach at Continuum Crew, executive and life coach Barbara Waxman works with adults at midlife ‘and better’. It is especially relevant as we hear of the redefining of retirement, another stage of adult development and the minds of those in that life phase turning towards thoughts about their legacy.

Some of you may have been lucky enough to catch Barbara’s session at the recently held ASA conference, where there was standing room only. If you are local or will be in to the San Francisco bay area, don’t miss it. One attendee called it a “spa day for the soul”. We asked Barbara to describe this workshop, full details below.

Living a Life of Passion and Purpose
June 17, 2011
Kentfield, CA (Marin) 9am-3:30pm.
Lunch and all materials provided
For questions or to enroll contact:

We govern our lives with rules, lists, checks and balances; yet many of us don’t apply that same principle of discipline to laying out a path for our own personal journey, particularly when our definition of meaningful work may have changed along the span of midlife. In a recent landmark U.S. study on the sense of happiness, the essential element was not wealth, losing those last ten pounds or the number of friends. Those that
self-identified as happiest all had lives that they felt ‘had purpose’. Whether this is a calling, a faith or a mission, a life with purpose is attainable by everyone.

Who will benefit

  • Anyone with a desire to recalibrate their life, within their means and capabilities, to be one enriched and guided by a sense of purpose.
  • Anyone looking for a renewed enthusiasm they can bring to work or their home life.
  • Anyone who wants to be more conscious and deliberate in his or her life choices, and to align those goals with their true values.
  • Takeaways

  • A reference frame for selecting the aspects and elements necessary for you to feel you are living with passion and purpose.
  • Get to know the stranger and best friend who is you; and leave with a roadmap for making choices aligned with your values.

  • Barbara Waxman is an expert on the subject of midlife and older adults as they navigate major transitions in career and life. As ‘America’s favorite coach for adults, midlife and better,’ she has dedicated her life’s work to helping people 40 and better to harness their personal and professional goals, navigate life’s transitions and use their wisdom to discover their highest potential in the second half of life. She guides and empowers others to live with passion and purpose as they embark on their life’s journey.

    GrandCare System’s Aging & Technology Webinar: Paid Search & Search Engine Optimization 101

    If you are in the aging and technology space, you may already know GrandCare System’s webinars are very good. On a recent call, during the Q&A, many questions came up regarding paid search & search engine optimization. The GrandCare System team approached us to talk about these topics, offering a primer on what they were, how to determine using them make sense for you, what they can do for your business and what you need to do to be found and noticed by your customers online.  Join us tomorrow and bring more of those questions!

    Topic: Paid Search (PPC) & SEO 101
    Date: Thursday, June 2nd, 2011
    Time: 2pm EDT (1pm CDT / 12p MDT / 11am PDT)

    Take-away Points:

  • Paid Search & SEO: How they can be used and the differences they can make for your business.
  • Get a better understanding of the costs to execute Paid Search and SEO strategies
  • Steps for getting started with Paid Search and SEO

  • Click here for the invite & more information.

    Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA

    I hope you’ll join me at the California Assisted Living Association’s (CALA) Spring Conference, where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

    Date: June 7
    Time: 3:45 – 5:15 p.m.
    Where: Hyatt Regency, Santa Clara, CA

    What the Reaching the New Assisted Living Decision Maker session is about:
    This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

    Looking forward to ASA’s Aging in America Conference & What’s Next Boomer Business Summit next week

    As you put together your schedules for these events next week, consider these ones where we can connect:

    ASA’s Aging in America 2011

    Tuesday April 26 – 1:00 – 4:00 p.m.
    Boot Camp: Social and Mobile Media for Dummies

    On the Friday, I also recommend you check out Barbara Waxman’s session ‘Developing Your Authentic Leadership Style‘, at 3:00 – 4:00 p.m. Barbara is a Bay-area based executive and life coach, this presentation is powerful stuff and I am always impressed by Barbara and her work.

    What’s Next Boomer Business Summit

    Friday April 29, 2011
    Come by and visit us all day at our Continuum Crew ‘Chill-out & Relaxation Lounge’. Also between 10:00 – 11:00 a.m. Barbara Waxman will sit with us at our lounge’s comfy chairs, available to chat and we’ve asked that she bring a few complimentary copies of her book How to Love Your Retirement for some of the first guests at our lounge.

    10:30 – 11:45 am | ASK THE ANALYST AND GET THE DATA
    Social and Mobile Media Trends
    Get onboard as online campaigns migrate from banners and email to social media and mobile apps – are magazine and TV ads history? Is e-mail marketing so last century? Is this Geolocation here to stay (and will the 50+ use it)?Are you ready for the change?
    ModeratorJeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP
    – Bill Tancer, General Manager, Global Research, Experian Marketing Services
    – Lori Bitter, President, Continuum Crew
    – Jeff Hasen, Chief Marketing Officer, Hip Cricket

    12:00 – 1:00 pm – Lunch with the Experts
    I am a table host, and there will be a sign up sheet at registration. Sign up for mine and we’ll be having lunch together.

    5:30- Networking Reception
    Time to discuss an informative day!

    The weather in San Francisco has been pretty nice the last couple of days – here’s to hoping it continues, I’ll see you here next week!

    Finally, Recognition

    2011 feels like a turning point. Network executives have recognized the gold in the mature consumer target. They now willingly admit they have programming that targets older adults! Scarborough and Nielsen are reporting on the value of older adults as a consumer target. Brands are recognizing that engaging with consumers over 40 is the path out of this recession and a return to profit. Increasingly, this engagement takes place online, with support from traditional media buys.

    This is all good news for those of us who have been in the business of reaching Boomers and seniors for some time. New agencies, consultants, publishers and products emerge daily — all working to reach this important demographic. With this increased focus comes a burgeoning need for research, insight and thought leadership to inform strategy and engagement. With today’s post I’d like to focus on several resources and events created to fill this need.

    International Mature Marketing Network (IMMN)
    The International Mature Marketing Network, referred to as “I’m in,” is a non-profit consortium of marketers, advertisers, agency executives, manufactures, publicists, media, academics and researchers focused on the 40-plus consumer. It is the only association with international members hailing from the United Kingdom, Australia, Japan and the United States.

    Members share research and best practices, participate in monthly webinars with thought leaders, and receive a regular newsletter. The organization has embarked on a strategic planning initiative to build out additional services and partnerships to serve the membership. For additional information, visit here, or take a look at the current newsletter.

    ADVantage: The 50+ Individual. How to better serve, inform and engage Americans 50+
    Sponsored by AARP, in collaboration with Advertising Age and Google, ADVantage is designed to help us understand the changing needs and lifestyles of older consumers and explore how global brands are approaching the marketplace. Slated for April 5 in Manhattan, the program promises new research, a richer understanding of digital trends and the 50+ consumer, plus provocative speakers like Russell Simmons.

    Look for panels on travel, health and beauty, media and cause marketing, led by leaders in their industries. Plus AARP and Advertising Age have co-authored a white paper available exclusively to attendees. For additional information on this event visit here.

    What’s Next Boomer Business Summit
    What’s Next, now in its eighth year, is produced by Mary Furlong & Associates, and is co-located with American Society on Aging’s (ASA) annual Aging in America conference. Planned for April 29 in San Francisco, What’s Next brings together businesses, organizations and thought leaders in the boomer and senior marketplace to discuss trends, case studies and insights.

    Guy Kawasaki, founder of, will keynote the event, which includes speakers and analysts from Google, AARP, MetLife, New York Times, Experian and Microsoft, plus many others. The event is known for its networking events and the partnerships created by attendees. For additional information, visit the event website at

    This post originally appeared as a guest blog post on MediaPost’s Engage:Boomers, March 28, 2011