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Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washington, D.C.

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:

Leveraging Social Media and Internet Marketing (159-G)

October 19, 2011
11:00 a.m. – 12:30 p.m.
Track: Marketing, Philanthropy & Public Relations
Speaker: Lori Bitter

  • Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
  • Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
  • Realize how to measure the effectiveness of different marketing tools and their return on investment.

IMMN July Webinar: Mapping the Future of Aging Using Futures-Oriented Thinking

Date: Tuesday, July 26, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: Richard Adler, principal of People & Technology, and research affiliate at the Institute for the Future (IFTF) in Palo Alto, where he recently co-led a project on Baby Boomers: The Next 20 Years.
Registration: click here
Cost: free for IMMN members; $50 for non-members

About the Webinar
2011 marks a watershed, the year that the first baby boomers reach the age of 65. Over the next two decades, the number of Americans over age 60 will increase by nearly 70 percent, by far the largest increase for any age group in the population.

Learn More →

Join me this week at the Silicon Valley Boomer Venture Summit

If you are an entrepreneur, marketer or corporate strategists targeting the mature consumer, this is a must attend event. Produced by Mary Furlong & Associates, The Silicon Valley Boomer Venture Summit and Business Plan Competition is taking place this Wednesday June 15 at Santa Clara University in Santa Clara, CA. The event brings together entrepreneurs, venture capitalists, industry analysts and business leaders in the field of aging to create a unique forum to explore business ideas, share trends and best practice information and design products and services that will serve the baby boomer market in the coming years. Among the topics addressed by the gathered leaders about serving or investing in companies that will serve the boomer market are where and why venture capitalists are investing heavily in the boomer market and how key analysts segment the market and evaluate opportunities.

This is where I’ll be, let’s connect!

Wednesday, June 15 – 11: 25 a.m. – 12: 10 p.m.
Lucas Hall
Session: Moving Beyond Age to Better Design
Major companies are failing to recognize the impact of the aging population on the design of their products and services; as these products and services are developed, consumer insight and usability is happening too late in the process – or not all. Further, there is little recognition that designing well for an aging population creates better design for all. These panelists know thoughtful design complements an aging society, producing beautiful, usable and smart products. Join this conversation about elevating design as a key quality of life factor for every population in society.
Moderator: Lori Bitter, host of “The Business of Aging” on Positive World Radio Network/President & CEO of Continuum Crew and Crew Media/Founder of the Moving Beyond Age Coalition
Gadi Amit, President/Principal Designer, New Deal Design and Contributor to Fast Company
Jason Popko, Robert Bosch Healthcare and Founder of Good Design Age Well

And be sure to sign-up at registration to join me at my hosted table for Lunch on the Lawn.

Get the full agenda here

To register for the Silicon Valley Boomer Venture Summit, click here, and use our Continuum Crew code SVCC11 to receive a 20% discount.

Living a Life of Passion and Purpose Workshop, June 17

Barbara is holding another one of these great workshops. Our go-to coach at Continuum Crew, executive and life coach Barbara Waxman works with adults at midlife ‘and better’. It is especially relevant as we hear of the redefining of retirement, another stage of adult development and the minds of those in that life phase turning towards thoughts about their legacy.

Some of you may have been lucky enough to catch Barbara’s session at the recently held ASA conference, where there was standing room only. If you are local or will be in to the San Francisco bay area, don’t miss it. One attendee called it a “spa day for the soul”. We asked Barbara to describe this workshop, full details below.

Living a Life of Passion and Purpose
June 17, 2011
Kentfield, CA (Marin) 9am-3:30pm.
Lunch and all materials provided
For questions or to enroll contact: barbara@theodysseygroup.net

We govern our lives with rules, lists, checks and balances; yet many of us don’t apply that same principle of discipline to laying out a path for our own personal journey, particularly when our definition of meaningful work may have changed along the span of midlife. In a recent landmark U.S. study on the sense of happiness, the essential element was not wealth, losing those last ten pounds or the number of friends. Those that
self-identified as happiest all had lives that they felt ‘had purpose’. Whether this is a calling, a faith or a mission, a life with purpose is attainable by everyone.

Who will benefit

  • Anyone with a desire to recalibrate their life, within their means and capabilities, to be one enriched and guided by a sense of purpose.
  • Anyone looking for a renewed enthusiasm they can bring to work or their home life.
  • Anyone who wants to be more conscious and deliberate in his or her life choices, and to align those goals with their true values.
  • Takeaways

  • A reference frame for selecting the aspects and elements necessary for you to feel you are living with passion and purpose.
  • Get to know the stranger and best friend who is you; and leave with a roadmap for making choices aligned with your values.

  • Barbara Waxman is an expert on the subject of midlife and older adults as they navigate major transitions in career and life. As ‘America’s favorite coach for adults, midlife and better,’ she has dedicated her life’s work to helping people 40 and better to harness their personal and professional goals, navigate life’s transitions and use their wisdom to discover their highest potential in the second half of life. She guides and empowers others to live with passion and purpose as they embark on their life’s journey.

    GrandCare System’s Aging & Technology Webinar: Paid Search & Search Engine Optimization 101

    If you are in the aging and technology space, you may already know GrandCare System’s webinars are very good. On a recent call, during the Q&A, many questions came up regarding paid search & search engine optimization. The GrandCare System team approached us to talk about these topics, offering a primer on what they were, how to determine using them make sense for you, what they can do for your business and what you need to do to be found and noticed by your customers online.  Join us tomorrow and bring more of those questions!

    Topic: Paid Search (PPC) & SEO 101
    Date: Thursday, June 2nd, 2011
    Time: 2pm EDT (1pm CDT / 12p MDT / 11am PDT)
    Location: http://grandcaresystems.webex.com

    Take-away Points:

  • Paid Search & SEO: How they can be used and the differences they can make for your business.
  • Get a better understanding of the costs to execute Paid Search and SEO strategies
  • Steps for getting started with Paid Search and SEO

  • Click here for the invite & more information.

    Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA

    I hope you’ll join me at the California Assisted Living Association’s (CALA) Spring Conference, where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

    Date: June 7
    Time: 3:45 – 5:15 p.m.
    Where: Hyatt Regency, Santa Clara, CA

    What the Reaching the New Assisted Living Decision Maker session is about:
    This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

    Looking forward to ASA’s Aging in America Conference & What’s Next Boomer Business Summit next week

    As you put together your schedules for these events next week, consider these ones where we can connect:

    ASA’s Aging in America 2011

    Tuesday April 26 – 1:00 – 4:00 p.m.
    Boot Camp: Social and Mobile Media for Dummies

    On the Friday, I also recommend you check out Barbara Waxman’s session ‘Developing Your Authentic Leadership Style‘, at 3:00 – 4:00 p.m. Barbara is a Bay-area based executive and life coach, this presentation is powerful stuff and I am always impressed by Barbara and her work.

    What’s Next Boomer Business Summit

    Friday April 29, 2011
    Come by and visit us all day at our Continuum Crew ‘Chill-out & Relaxation Lounge’. Also between 10:00 – 11:00 a.m. Barbara Waxman will sit with us at our lounge’s comfy chairs, available to chat and we’ve asked that she bring a few complimentary copies of her book How to Love Your Retirement for some of the first guests at our lounge.

    10:30 – 11:45 am | ASK THE ANALYST AND GET THE DATA
    Social and Mobile Media Trends
    Get onboard as online campaigns migrate from banners and email to social media and mobile apps – are magazine and TV ads history? Is e-mail marketing so last century? Is this Geolocation here to stay (and will the 50+ use it)?Are you ready for the change?
    ModeratorJeff Makowka, Senior Strategic Advisor, Thought Leadership, AARP
    Panelists:
    – Bill Tancer, General Manager, Global Research, Experian Marketing Services
    – Lori Bitter, President, Continuum Crew
    – Jeff Hasen, Chief Marketing Officer, Hip Cricket

    12:00 – 1:00 pm – Lunch with the Experts
    I am a table host, and there will be a sign up sheet at registration. Sign up for mine and we’ll be having lunch together.

    5:30- Networking Reception
    Time to discuss an informative day!

    The weather in San Francisco has been pretty nice the last couple of days – here’s to hoping it continues, I’ll see you here next week!

    Finally, Recognition

    2011 feels like a turning point. Network executives have recognized the gold in the mature consumer target. They now willingly admit they have programming that targets older adults! Scarborough and Nielsen are reporting on the value of older adults as a consumer target. Brands are recognizing that engaging with consumers over 40 is the path out of this recession and a return to profit. Increasingly, this engagement takes place online, with support from traditional media buys.

    This is all good news for those of us who have been in the business of reaching Boomers and seniors for some time. New agencies, consultants, publishers and products emerge daily — all working to reach this important demographic. With this increased focus comes a burgeoning need for research, insight and thought leadership to inform strategy and engagement. With today’s post I’d like to focus on several resources and events created to fill this need.

    International Mature Marketing Network (IMMN)
    The International Mature Marketing Network, referred to as “I’m in,” is a non-profit consortium of marketers, advertisers, agency executives, manufactures, publicists, media, academics and researchers focused on the 40-plus consumer. It is the only association with international members hailing from the United Kingdom, Australia, Japan and the United States.

    Members share research and best practices, participate in monthly webinars with thought leaders, and receive a regular newsletter. The organization has embarked on a strategic planning initiative to build out additional services and partnerships to serve the membership. For additional information, visit here, or take a look at the current newsletter.

    ADVantage: The 50+ Individual. How to better serve, inform and engage Americans 50+
    Sponsored by AARP, in collaboration with Advertising Age and Google, ADVantage is designed to help us understand the changing needs and lifestyles of older consumers and explore how global brands are approaching the marketplace. Slated for April 5 in Manhattan, the program promises new research, a richer understanding of digital trends and the 50+ consumer, plus provocative speakers like Russell Simmons.

    Look for panels on travel, health and beauty, media and cause marketing, led by leaders in their industries. Plus AARP and Advertising Age have co-authored a white paper available exclusively to attendees. For additional information on this event visit here.

    What’s Next Boomer Business Summit
    What’s Next, now in its eighth year, is produced by Mary Furlong & Associates, and is co-located with American Society on Aging’s (ASA) annual Aging in America conference. Planned for April 29 in San Francisco, What’s Next brings together businesses, organizations and thought leaders in the boomer and senior marketplace to discuss trends, case studies and insights.

    Guy Kawasaki, founder of Alltop.com, will keynote the event, which includes speakers and analysts from Google, AARP, MetLife, New York Times, Experian and Microsoft, plus many others. The event is known for its networking events and the partnerships created by attendees. For additional information, visit the event website at www.BoomerSummit.com.

    This post originally appeared as a guest blog post on MediaPost’s Engage:Boomers, March 28, 2011

    ADVantage, The 50+ Individual

    Join me in New York City for AARP’s ADVantage event with AdAge, April 5th at The Lighthouse at Chelsea Piers. It is full of provocative speakers and a great agenda!

    Why go? The needs and routines of today’s 50+ population continue to change rapidly, as more and more people live longer, start families later in life, and prolong retirement. These factors have created a world where those 50+ play an increasingly critical role by nature of their own decisions, as well as their influence on the decisions made by their children and older parents. AARP is exploring how the new 50+ population is impacting the face of the American family, and how to respond to its evolving needs, responsibilities, and aspirations.

    So, to better learn how to serve, inform and engage Americans 50 and older, AARP, in collaboration with Advertising Age and Google, is producing Advantage: The 50+ Individual, to understand how to better serve, inform and engage Americans 50+.

    Takeaways are:

    • Attain valuable insights into the wants and needs of the 50+ population from experts
    • Better understand how the 50+ individual’s role as influencer and decision maker for three generations of family (themselves, their parents and their children) affects the marketplace
    • Learn how to build greater relevance in these people’s lives by meeting their needs
    • Exclusive access to a white paper co-authored by AARP and Advertising Age – for addressing the 50+ population, and receive quarterly electronic communications from AARP with relevant updates
    • How to more effectively communicate with the 50+ population
    • White paper co-authored by AARP and Advertising Age (released in April 2011 with advanced copies to all attendees) on the behaviors and habits of the 50+ population

    Who benefits from attending: The content of ADVantage: The 50+ Individual is aimed at brand marketers in corporate and social organizations such as: Marketing Brand Managers, Researchers, Media Planners and Buyers, Agency Account Managers, Entrepreneurs. It is for anyone looking to strengthen their brand’s position with the 50+ individual.

    Register: here

    What’s Next Boomer Business Summit – April 29 in San Francisco

    This annual event has been going eight years strong. It fosters a cutting-edge community explores and shares products and services that will serve the needs and wants of the 50+ market.

    It is where the country’s leading Baby Boomer strategists, business leaders, executive marketers and research experts gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to Baby Boomer and senior customers today. The gathered expert speakers and panelists will answer how to reach and successfully market to today’s Baby Boomer and senior consumer.

    If you are a brand manager, corporate strategist, entrepreneur or a non-profit executive responsible for growing boomer business, this Summit is for you.

    The event theme for 2011 is Dynamics, Deals, Differentiation and Disruption

    • GAIN insight into the latest 50+ research, go-to-market strategies, and success stories
    • LEARN methods to creating line Baby Boomer communities
    • CONNECT with thought leaders, brand managers and entrepreneurs who are shaping the 50+ market
    • DISCOVER new distribution channels
    • INTERACT with leading analysts, bloggers, authors, and age beat reporters during Lunch with the Experts
    • NETWORK with decision makers who get deals done
    • FIND out how the changing economy will influence decisions about real estate, lifestyle and the financial future of the 50+ population

    Date: Friday April 29, 2011 – 8:00 a.m. – 5:00 p.m.

    Location: Parc 55 Wyndham Hotel, 55 Cyril Magnin Street, San Francisco, CA 94102

    Register by February 24 to receive the early bird rate!

    Check out speakers, agenda and more information: www.boomersummit.com

    Connect with What’s Next Boomer Business Summit


    Hashtag: #wnbbs2011

    Produced by Mary Furlong & Associates, the What’s Next Boomer Business Summit is an official post-conference of the American Society on Aging (ASA) Aging in America Conference on April 26-30, 2011 in San Francisco.