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November IMMN Webinar: Helping business become age-friendly-across the Asia Pacific

Date: Tuesday, November 15, 2011

Time: 9:30 AM – 10:30 AM (Central Time)

Speakers
: KIM WALKER, founder and CEO of SILVER, a business consultancy that helps business and government deal with the issues presented by the ageing demographic. DICK STROUD is a consultant, lecturer and writer. He is the author of Europe’s best-selling textbook on the business issues related to the aging population – The 50-Plus Market (www.the50plusmarket.com). This book was published by Kogan Page in 2006 and has recently been translated and sold in China.

Registration
click here

CostFee waived for this webinar!

About the webinar:
The Asia Pacific region includes countries with populations that are the oldest (Japan), the largest (China) and the fastest ageing (Hong Kong, Korea, Singapore, Australia) in the world. China alone has a 50+ population larger than the entire population of USA. Although research revealed that a brand’s age-friendliness is critical in determining purchase decisions and choices for 6 out of 10 older consumers, companies remain reticent to adapt to this new reality. Perhaps the major barrier to change is the availability of a comprehensive and rigorous process that measures an organization’s age-friendliness. Kim Walker’s company is about to release version 2.0 of a unique and sophisticated tool that provides such a solution.

The AF Tool was developed by our speaker Kim Walker in collaboration with Dick Stroud (UK’s 50+ marketing expert). By tracing a customer journey relative to the physiological effects of aging, it can identify the potential barriers that will diminish the ability of brands to engage with and satisfy the needs of older consumers. The AF tool uses the latest iPad app and cloud technology to test and map the sensory, physical and cognitive aspects of physiological aging against 150 customer touch-points.By generating comparable metrics, companies can reduce the barriers of doing business with their aging customers.

October IMMN Webinar: Retirement in Hard Times

Date: Tuesday, October 25, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: Mark Miller, retirement journalist and author of The Hard Times Guide to Retirement Security: Practical Strategies for Money, Work and Living.
Registration: click here
Cost: free for members; $50 for non-members Fee waived for this webinar!
About the webinar: The huge American baby boom generation is entering retirement just as the economy has pivoted in a direction most didn’t anticipate. The housing crash, high jobless rate, faltering entitlement programs and volatile stock markets have created new challenges for a generation that had been somewhat blasé in its approach to retirement planning in the pre-crash days. Now, Boomers are struggling to adjust to what is shaping up as a prolonged period of economic challenge. Join us as retirement journalist and author Mark Miller discusses his book, The Hard Times Guide to Retirement Security: Practical Strategies for Money, Work and Living. He’ll outline the key trends affecting Boomers’ personal finances, career and lifestyle trends.

IMMN September Webinar: Rebranding Aging and Targeting Zoomers in Canada with an Integrated Multimedia Platform

Date: Tuesday, September 27, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: David Cravit possesses over 30 years’ experience in advertising, marketing and consulting in Canada and the US.
Registrationclick here
Cost: free for IMMN members; $50 for non-members

About the Webinar
Canada is looking at aging Boomers with an eye toward opportunity. One of that nation’s media leaders has adopted a coined work called Zoomers. That means Boomers with Zip.  This fundamental branding idea has become the rallying cry and reason for existence for a multimedia organization called ZoomerMedia, Ltd.

Learn More →

The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why – August IMMN Webinar

Date: August 23, 2011
Time: 10:00 AM – 11:00 AM (CDT)
Speaker: Presenters are VibrantNation.com Founder and CEO Stephen Reily and Carol Orsborn, Ph.D., Sr. Strategist with VibrantNation.com, author and Boomer expert. Mr. Reily and Dr. Carol Orsborn are co-authors of “Vibrant Nation: What Boomer Women Know, Think, Do and Buy,” the definitive guide for marketers trying to reach Boomer women.
Registrationclick here
Cost: free for IMMN members; $50 for non-members
(IMMN members receive this webinar for free.  If you’d like to enjoy this member benefit consider joining IMMN)

About the Webinar
This forward-thinking webinar is based on the latest findings of VibrantNation.com, providing insight into what really matters to this dynamic consumer as she transits her fifties and beyond.  The presenters will draw upon the site’s ongoing online surveys and polling of Boomer Women – from topics like fashion & beauty to technology, and from finances to healthcare reform. The presentation will share case studies that illustrate how brands and agencies are using segmentation to successfully connect with these increasingly coveted women in the marketplace. In addition, the presenters will share original research on the intersection between adult development and the Boomer Woman’s attitudes about the future.

IMMN July Webinar: Mapping the Future of Aging Using Futures-Oriented Thinking

Date: Tuesday, July 26, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: Richard Adler, principal of People & Technology, and research affiliate at the Institute for the Future (IFTF) in Palo Alto, where he recently co-led a project on Baby Boomers: The Next 20 Years.
Registration: click here
Cost: free for IMMN members; $50 for non-members

About the Webinar
2011 marks a watershed, the year that the first baby boomers reach the age of 65. Over the next two decades, the number of Americans over age 60 will increase by nearly 70 percent, by far the largest increase for any age group in the population.

Learn More →

Preview of Upcoming IMMN Webinars

The outcome of a recent IMMN Board Meeting was a lead on several upcoming IMMN webinar topics and speakers, further details to come soon.
July 26/2011 – Future of Aging
Speaker Richard Adler discusses his research with the Institute for the Future.
Aug 23/2011 – Marketing to the Vibrant Woman
Speakers are Dr. Carol Orsborn and Stephen Reilly of VibrantNation.com

Sept 27/2011 – Rise of the Zoomer
Speaker David Cravit, EVP of Zoomer Media Ltd., discusses rebranding aging in Canada and rapid growth of the Zoomer integrated multimedia platform.