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13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

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Nation’s Leading Conference Brings Together Boomer Marketing Experts and Industry Leaders to Focus on “Seizing the Opportunity of the Longevity Economy”

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Learn More →

Speaking in New York at The Senior Planet Exploration Center


Join me at OATS Senior Planet Exploration Center for the first talk in The Macquarie Speaker Series, titled “Online Communities for Older Adults: Lessons from the Eons Experience”on October 2nd, from 3-4 pm. The Senior Planet Exploration Center is located at 127 West 25th Street.

Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older adults and the nature of community. The talk with be live-streamed on SeniorPlanet.org. Learn more here.

Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washington, D.C.

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:

Leveraging Social Media and Internet Marketing (159-G)

October 19, 2011
11:00 a.m. – 12:30 p.m.
Track: Marketing, Philanthropy & Public Relations
Speaker: Lori Bitter

  • Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
  • Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
  • Realize how to measure the effectiveness of different marketing tools and their return on investment.

Thank you for a great first season of The Business of Aging radio program – See you in September!

We have just completed our first block of episodes for The Business of Aging on WGRN (WeEarth Global Radio Network) and I wanted to say “Thank you” to all my guests, the team: Allan, Kat, Nick and Judy, and my Continuum Crew team. These last couple of months have enabled me to get back to my radio roots (so much fun!) and have some of the most insightful and inspiring conversations around the implications to businesses of an aging population.

Learn More →

Download GrandCare System’s Aging & Technology Webinar: Paid Search & Search Engine Optimization 101

Yesterday our Media Director Ashley Mercier delivered an introduction to Paid Search & SEO during GrandCare System’s bi-weekly webinar series. The audio & video of this webinar is available here.

We received many great questions, more than time allowed, so we will be posting answers here in an upcoming blog post. Feel free to post any more in the comments section below so that we can include those as well.

Thank you to all the participants for the great conversation, and to the entire GrandCare Systems team for inviting us to speak on this topic.

The Business of…Boomer Social Networking

The fourth show The Business of … Boomer Social Networking looks at the opportunities in reaching boomers and seniors as they engage online through social networking.

My guests this week are Ashley Mercier, Group Publisher for Eons.com, an online social network for baby boomers,  and Ri Regina, Director of the Eons Community. We also speak to Mary Furlong, founder of Mary Furlong & Associates, author of Turning Silver into Gold: How to Profit in the New Boomer Marketplace, and producer of The What’s Next Boomer Business Summit. She is a leading authority on the baby boom generation. Mary is the Dean’s Executive Professor of Entrepreneurship at Santa Clara University’s Leavey School of Business. Mary gives us an update on the outcomes and findings from the first of the two annual conferences she produces –  The What’s Next Boomer Business Summit which was held in San Francisco last week, as well as a lead on next month’s Silicon Valley Boomer Venture Summit and business plan competition in June at Santa Clara University.


Ashley Mercier
Group Publisher
Eons

Ri Regina
Director
Eons Community

Mary Furlong
President
Mary Furlong & Associates

The Business of Aging with Lori Bitter
May 10, 2011 – Episode 4: The Business of…Boomer Social Networking

Guests: Ashley Mercier, Group Publisher, Crew Media
            Ri Regina, Director, Eons Community
            Mary Furlong, President, Mary Furlong & Associates[audio:boa4.mp3|titles=The Business of Aging – Episode 4]
mp3 download

What’s Next Boomer Business Summit – April 29 in San Francisco

This annual event has been going eight years strong. It fosters a cutting-edge community explores and shares products and services that will serve the needs and wants of the 50+ market.

It is where the country’s leading Baby Boomer strategists, business leaders, executive marketers and research experts gather to introduce new research, products and services that truly represent what is next on the horizon for businesses selling to Baby Boomer and senior customers today. The gathered expert speakers and panelists will answer how to reach and successfully market to today’s Baby Boomer and senior consumer.

If you are a brand manager, corporate strategist, entrepreneur or a non-profit executive responsible for growing boomer business, this Summit is for you.

The event theme for 2011 is Dynamics, Deals, Differentiation and Disruption

  • GAIN insight into the latest 50+ research, go-to-market strategies, and success stories
  • LEARN methods to creating line Baby Boomer communities
  • CONNECT with thought leaders, brand managers and entrepreneurs who are shaping the 50+ market
  • DISCOVER new distribution channels
  • INTERACT with leading analysts, bloggers, authors, and age beat reporters during Lunch with the Experts
  • NETWORK with decision makers who get deals done
  • FIND out how the changing economy will influence decisions about real estate, lifestyle and the financial future of the 50+ population

Date: Friday April 29, 2011 – 8:00 a.m. – 5:00 p.m.

Location: Parc 55 Wyndham Hotel, 55 Cyril Magnin Street, San Francisco, CA 94102

Register by February 24 to receive the early bird rate!

Check out speakers, agenda and more information: www.boomersummit.com

Connect with What’s Next Boomer Business Summit


Hashtag: #wnbbs2011

Produced by Mary Furlong & Associates, the What’s Next Boomer Business Summit is an official post-conference of the American Society on Aging (ASA) Aging in America Conference on April 26-30, 2011 in San Francisco.