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Is grandparenting the ultimate “do-over”?

grandparent_economy

Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good grandparents? Is there a healing power in these multigenerational relationships. Read more here.

How This Woman Reinvented Herself By Chasing Her Own Brand After 50, John Tarnoff talks with Lori on Huffington Post

For the Year of the Boomer — 2014 is the year the youngest Boomers turn 50 — here is another installment in my survey of 50 Boomers across 10 career categories who have reinvented themselves within the last 10 years.

“After 50, you have to chase your own brand, and become your own kind of leader.” This is Lori Bitter’s advice to Boomers contemplating (or being forced to contemplate) a career reinvention. Bitter has excellent credentials in this department, having “failed upwards,” as she puts it, through a series of high-powered executive positions in the advertising industry, and now running her own branding and marketing consulting practice called The Business of Aging. Learn More →

The Business of…the Baby Boomer Traveler

For this week’s show we speak with Kathy Dragon, CEO of TravelDragon.com, owner of The Dragon’s Path, & VP of Dragon Consulting Inc. Kathy has spent the past two decades in the center of the active, adventure and sustainable travel industry. As a tour operator and guide she has personally escorted over 3000 guests on small group tours around the globe and created programs in conjunction with local guides and properties. Kathy is a frequent international speaker and consultant in the travel industry specifically focusing on authentic/responsible travel and the influence of the Boomer & Beyond market…those who expect and are willing to invest in this new type of travel. A contributing author of BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman, Kathy is a frequent speaker and creator of content for industry blogs, newsletters, podcasts and articles.

Learn More →

Thank you for a great first season of The Business of Aging radio program – See you in September!

We have just completed our first block of episodes for The Business of Aging on WGRN (WeEarth Global Radio Network) and I wanted to say “Thank you” to all my guests, the team: Allan, Kat, Nick and Judy, and my Continuum Crew team. These last couple of months have enabled me to get back to my radio roots (so much fun!) and have some of the most insightful and inspiring conversations around the implications to businesses of an aging population.

Learn More →

The Pulse of the Vibrant Boomer Woman: What She Really Wants and Why – August IMMN Webinar

Date: August 23, 2011
Time: 10:00 AM – 11:00 AM (CDT)
Speaker: Presenters are VibrantNation.com Founder and CEO Stephen Reily and Carol Orsborn, Ph.D., Sr. Strategist with VibrantNation.com, author and Boomer expert. Mr. Reily and Dr. Carol Orsborn are co-authors of “Vibrant Nation: What Boomer Women Know, Think, Do and Buy,” the definitive guide for marketers trying to reach Boomer women.
Registrationclick here
Cost: free for IMMN members; $50 for non-members
(IMMN members receive this webinar for free.  If you’d like to enjoy this member benefit consider joining IMMN)

About the Webinar
This forward-thinking webinar is based on the latest findings of VibrantNation.com, providing insight into what really matters to this dynamic consumer as she transits her fifties and beyond.  The presenters will draw upon the site’s ongoing online surveys and polling of Boomer Women – from topics like fashion & beauty to technology, and from finances to healthcare reform. The presentation will share case studies that illustrate how brands and agencies are using segmentation to successfully connect with these increasingly coveted women in the marketplace. In addition, the presenters will share original research on the intersection between adult development and the Boomer Woman’s attitudes about the future.

The Business of…Reaching Boomer Women

The tenth show, The Business of…Reaching Boomer Women, we have guest Stephen Reily, founder and CEO of VibrantNation.com the leading online community for Baby Boomer women. It is the place online where women connect and support each other on issues unique to life after 50.

Stephen Reily is an author, speaker and expert on Boomer women. He writes for MediaPost and brand channel, and has contributed to Brandweek. He is the co-author – with Carol Orsborn – of Vibrant Nation: What Boomer Women 50+ Know, Think, Do & Buy; we talk about the book later in the show.

Learn More →

The Business of…Navigating Midlife Transitions

Barbara WaxmanThe ninth show, The Business of…Navigating Midlife Transitions, we have guest Barbara Waxman, an executive and life coach, who has been called “America’s favorite coach for midlife and better”, and founder of The Odyssey Group. She excels at executive coaching for people in the C suite, and for helping these highly motivated people find the balance between their work and life. Barbara has a Masters in both public administration and gerontology – and is an expert in adult development and aging. She is certified by the International Coach Federation and the Hudson Institute, and is a member of the Global Institute for Leadership Development’s coaching faculty. She has appeared in AARP the magazine, Fortune, Newsday and US News and World Report and on CNBC.com, eharmony.com, SmartMoney.com and Leeza Gibbons’ Hollywood Confidential.

Learn More →

Preview of Upcoming IMMN Webinars

The outcome of a recent IMMN Board Meeting was a lead on several upcoming IMMN webinar topics and speakers, further details to come soon.
July 26/2011 – Future of Aging
Speaker Richard Adler discusses his research with the Institute for the Future.
Aug 23/2011 – Marketing to the Vibrant Woman
Speakers are Dr. Carol Orsborn and Stephen Reilly of VibrantNation.com

Sept 27/2011 – Rise of the Zoomer
Speaker David Cravit, EVP of Zoomer Media Ltd., discusses rebranding aging in Canada and rapid growth of the Zoomer integrated multimedia platform.

Living a Life of Passion and Purpose Workshop, June 17

Barbara is holding another one of these great workshops. Our go-to coach at Continuum Crew, executive and life coach Barbara Waxman works with adults at midlife ‘and better’. It is especially relevant as we hear of the redefining of retirement, another stage of adult development and the minds of those in that life phase turning towards thoughts about their legacy.

Some of you may have been lucky enough to catch Barbara’s session at the recently held ASA conference, where there was standing room only. If you are local or will be in to the San Francisco bay area, don’t miss it. One attendee called it a “spa day for the soul”. We asked Barbara to describe this workshop, full details below.

Living a Life of Passion and Purpose
June 17, 2011
Kentfield, CA (Marin) 9am-3:30pm.
Lunch and all materials provided
For questions or to enroll contact: barbara@theodysseygroup.net

We govern our lives with rules, lists, checks and balances; yet many of us don’t apply that same principle of discipline to laying out a path for our own personal journey, particularly when our definition of meaningful work may have changed along the span of midlife. In a recent landmark U.S. study on the sense of happiness, the essential element was not wealth, losing those last ten pounds or the number of friends. Those that
self-identified as happiest all had lives that they felt ‘had purpose’. Whether this is a calling, a faith or a mission, a life with purpose is attainable by everyone.

Who will benefit

  • Anyone with a desire to recalibrate their life, within their means and capabilities, to be one enriched and guided by a sense of purpose.
  • Anyone looking for a renewed enthusiasm they can bring to work or their home life.
  • Anyone who wants to be more conscious and deliberate in his or her life choices, and to align those goals with their true values.
  • Takeaways

  • A reference frame for selecting the aspects and elements necessary for you to feel you are living with passion and purpose.
  • Get to know the stranger and best friend who is you; and leave with a roadmap for making choices aligned with your values.

  • Barbara Waxman is an expert on the subject of midlife and older adults as they navigate major transitions in career and life. As ‘America’s favorite coach for adults, midlife and better,’ she has dedicated her life’s work to helping people 40 and better to harness their personal and professional goals, navigate life’s transitions and use their wisdom to discover their highest potential in the second half of life. She guides and empowers others to live with passion and purpose as they embark on their life’s journey.