On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from Zillner The Senior Agency and Digital Niche.
The bootcamp description:
Nothing has changed the marketing and lead generation landscape like digital and social media. See what innovative companies are doing to stand out, acquire customers and drive sales. Attendees will learn key strategies for leveraging sales with digital and traditional media; best practices in display advertising, social media, content partnerships and video; and using personalization, consumer data and re-targeting to enhance conversion.
The Silicon Valley Boomer Venture Summit, scheduled for June 25th at Santa Clara University, pairs investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.
The 11th Annual Summit opens with “Breakfast with the Angels” – a networking opportunity for attendees to connect with and learn from angel investors. The Breakfast features a market overview and is convened by Dr. Sanjaya Kumar, Managing Partner, Synepta Group, Inc.
Analyst Briefings lead off the day, moderated by Eric Taub of the New York Times, and includes presentations by Rebecca McKinney of Sabi, Inc.; Laurie Orlov, Aging in Place Technology Watch; and Jody Holtzman, AARP. The Washington Town Hall Meeting will focus on Medicare, Technology and the aging population.
Afternoon sessions focus on Crowd Capital with Daniel Gorfine, Milken Institute; Greg Simon, Poliwogg; and Alisa Cordesius, Indiegogo; followed by Investment Priorities featuring Intel Capital, Cambia Health, Pinnacle Ventures, VNA Health Group, Viant Group, Comcast Ventures, Linkage Ventures, and Aging2.0.
The 2014 Summit also features the eleventh annual Business Plan Competition with a $10,000 grand prize for excellence in one of the following areas: bio-design, medical devices, geriatrics and gerontology, or “aging in place” technology. Plus five companies will Pitch for Distribution to executives from VNA Health Group, Caring.com, Move.com, Linkage Ventures, HomeInstead Inc., Yahoo!, AARP Services and InnovateLTC.
The Summit is preceded on Tuesday, June 24th by Bootcamps specially designed for start-ups and entrepreneurs on the topics of:
• Driving Leads and Sales in the Longevity Economy
• Creating Products and Services in a Regulated Environment
• After the Start-Up: Stories about Building & Scaling a Successful Business
• Tools for Entrepreneurs: Hack Your Way to Success
To learn more about the 2014 Silicon Valley Boomer Venture Summit and Business Plan Competition, and register, visit http://www.boomerventuresummit.com.