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Rise of the Silver Surfers: Silvers Summit at CES 2012 next week

No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan. 10-13). As you create your agenda for the huge event, your must-attend ticket is the Silvers Summit.

The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 10, 2012, and features panels, presentations, and interactive demonstrations on products and services ranging from a unified health care format to home security, aging with technology and in-depth panels sessions.

During the workshop on Tuesday, Jan. 10, join me for Rise of the Silver Surfers:  How to Use Non-Traditional Marketing to Reach a Traditional Audience, #4458, 9:50 a.m. – 10:35 a.m. N250.

Along with co-panelists Karen KleinLori BitterPeter DeMarisPeter GreeneStephen Reily, we’ll explore in this session that “Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos.  Silvers are dating, shopping, traveling, caregiving, reconnecting – all online.  Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.”

While you are at CES, be sure to check out Aging Technology Alliance (AgeTek) pavilion at North Hall booth 3209. AgeTek is a trade group of companies that develop and/or market technology-based products designed for the senior market. They are opening their annual meeting to non-members this year, and hosting a meet n’ greet for those who wish to learn more about this organization. CES attendees can enter to win a ClearSounds ClearBlue™ Bluetooth Mini-Speaker & TV/Audio Listening System, valued at $250, by getting an AgeTek CES Passport stamped at each of the AgeTek member booths at CES. AgeTek CES Passports are available inside the Silvers Summit program, and at the AgeTek Pavilion.

See you there!