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The Hottest Start-Up Market? Baby Boomers

Reprinted and linked to: (CONSTANCE GUSTKE, New York Times)

Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market. One day, however, he saw that his parents had started using an electric bike that his brother Yevgeniy had modified for his wife and himself.

“Electric bikes are an equalizer,” said Mr. Mordkovich, who has also owned a software company and a small-business magazine. “They let the rider decide how much or how little they will pedal.”

This year, he said, Evelo, the electric bike company that he founded with his brother, will double its revenue to $4 million, and it is profitable. “There’s no shortage of potential customers,” he added.

The company is just one of many that are plugging into a wealthy slice of the over-50 demographic called the longevity market, whose annual economic activity currently amounts to $7.6 trillion, according to AARP.

 With an estimated 74.9 million baby boomers, according to Pew Research Center, the biggest market opportunity for start-ups is older Americans rather than hip millennials.  Keep reading . . .

New Sessions, Great Keynotes – What’s Next Boomer Business Summit

Join me in Washington DC for the 2016 What’s Next Boomer Business Summit:  Seizing the Opportunity in the Longevity Economy. As Co-Producer of this year’s event, I can tell you that the sessions and keynotes have never been better. You don’t want to miss this opportunity!

This year’s event will be held on Wednesday, March 23, 2016, from 8- 6 pm at the Omni Shoreham Hotel – Washington, D.C., Shoreham Lobby Level (East Side) – Blue Room. Keynotes include: Jo Ann Jenkins, CEO, AARP; John Zogby, Founder, Zogby Analytics; and Rohit Bhargava, Founder & CEO, Influential Marketing Group.

With more than 20 sessions to choose from, there is are many opportunities to learn, network, and make a deal with a potential partner. Check out the agenda. To learn more about sponsorship, contact Mary Furlong at: furlong@aol.com.

13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

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Nation’s Leading Conference Brings Together Boomer Marketing Experts and Industry Leaders to Focus on “Seizing the Opportunity of the Longevity Economy”

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Learn More →

Reaching the Mature Audience

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I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. Learn More →

Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

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I will be in Chicago from March 23rd through the 27th for a week-long conference with aging professionals from all over the world. I am delighted to be presenting a program on Grandparents and Intergenerational Trends for ASA’s Aging in America Conference. Christine Crosby, Founder of GRAND Magazine will be joining me on this program:

The Grandparent Economy: How Families Are Evolving in Unprecedented Times
Tuesday, March 24th 1-2 PM
For more information: http://www.asaging.org/aia Learn More →

AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”

Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to them. From the Bulletin: ‘Some innovative companies, including Apple, understand that. Boomers account for 41 percent of people who buy Apple computers, notes Nielsen, and commercials for the iPad reflect this. Its campaign stars the device and a diverse supporting cast using it. “There was a baby and there was a 70-year-old man,” says Lori Bitter, pointing out an admirable strategy that “doesn’t disown anyone.” The message “is timeless and ageless.”‘

Read the entire article here:www.aarp.org/money/budgeting-saving/info-2014/advertising-to-baby-boomers.3.html

Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & grandparents with realtor.com

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AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and stars ranging from Kevin Spacey to Julia Louis Dreyfus to Martha Stewart. Move.com – the parent of realtor.com and seniorhousingnet.com hosted AARP members in a special “back porch” environment complete with lemonade and fresh baked cookies. Members heard from experts in senior care, caregiving, and aging in place technology. Paul Irving, Milken Institute, and author of The Upside of Aging, spoke on “Making Cities More Senior Friendly.” Lori did a presentation on “The New Multigenerational Lifestyle,” based on her new book The Grandparent Economy.

Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014

On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from Zillner The Senior Agency and Digital Niche. Learn More →

Boomer Baby Radio with Barbara Beach

Last week at the AARP Life@50+ event in Los Angeles, I was interviewed by Boomer Baby Radio‘s host Barbara Beach, where we chatted about my role as the new Publisher of GRAND Magazine – and a new grandparent! Listen here.

Were you at AARP @50+ last week? What was your experience there?