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Reaching the Mature Audience

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I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. Learn More →

Q & A with Lori Bitter now live at seniorhousingnet.com


Baby boomers are changing the definition of aging in America. Lori Bitter, a consultant who specializes in engaging with mature consumers at The Business of Aging, delves into the changes in American households and their broader social effect in her new book, “The Grandparent Economy.” She answered some questions for SeniorHousingNet.com on grandparenting, the golden years and deciding where to live. Learn More →

Is grandparenting the ultimate “do-over”?

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Lori talked to Huffington Post, on behalf of GRAND Magazine, on the evolution from parenting to grandparenting. Can bad parents make good grandparents? Is there a healing power in these multigenerational relationships. Read more here.

Is Grandparenting the “ultimate do-over?”

Read Lori Bitter’s comments in the Huffington Post story:

Growing up, Ed White spent relatively little time with his father, who worked in a power plant, climbing from engineer to vice president. His dad put in long hours, leaving early in the morning and coming home late. After dinner, he would read the newspaper, then do more work.  Read more . . .

 

The Internet of Things: Big Thinking for Older Consumers in 2013

Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the Consumer Electronic Show in Las Vegas, and it’s relevancy to the mature consumer market. Many of the presentations focus on technology that monitors consumers, and much is focused on health care, caregiving and health-related reporting. To truly capture the imagination and marketshare of the lucrative boomer consumer market, we need to pull back to the larger concept of the “the Internet of things.” First coined in 1999 by Kevin Ashton, the concept recognized the issue of the computer — and the Internet — being dependent on human action for information. He recognized a more human environment where people have no time and little attention.

Read Lori’s MediaPost Communications Engage Boomer blog post Big Thinking for Older Consumers in 2013: The Internet of Things here.

Speaking in New York at The Senior Planet Exploration Center


Join me at OATS Senior Planet Exploration Center for the first talk in The Macquarie Speaker Series, titled “Online Communities for Older Adults: Lessons from the Eons Experience”on October 2nd, from 3-4 pm. The Senior Planet Exploration Center is located at 127 West 25th Street.

Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older adults and the nature of community. The talk with be live-streamed on SeniorPlanet.org. Learn more here.

The Business of…the Baby Boomer Traveler

For this week’s show we speak with Kathy Dragon, CEO of TravelDragon.com, owner of The Dragon’s Path, & VP of Dragon Consulting Inc. Kathy has spent the past two decades in the center of the active, adventure and sustainable travel industry. As a tour operator and guide she has personally escorted over 3000 guests on small group tours around the globe and created programs in conjunction with local guides and properties. Kathy is a frequent international speaker and consultant in the travel industry specifically focusing on authentic/responsible travel and the influence of the Boomer & Beyond market…those who expect and are willing to invest in this new type of travel. A contributing author of BOOM: Marketing to the Ultimate Power Consumer—The Baby Boomer Woman, Kathy is a frequent speaker and creator of content for industry blogs, newsletters, podcasts and articles.

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Reaching the Seasoned Traveler at the Educational Travel Conference, Jan. 19-22 in Orlando, FL

Later this week I’ll be at the The Educational Travel Conference (ETC), Jan. 19-22 in Orlando, Florida. ETC is the founding conference for Alumni, Museum, Zoo, Conservation, and Nonprofit Educational Travel. It hosts 450 delegates who are a highly-qualified international group of nonprofit travel planners, suppliers, specialty tour operators and destinations. They assemble to focus on the development, operation and marketing of group educational, experiential and affinity travel worldwide.

I am looking forward joining Kathy Dragon, Doris Gallan and Heather Hardwick Rhodes for several agenda sessions there on Friday Jan. 20:

  • Going Past 40: How Today’s Baby Boomers are Traveling and Making their Buying Decisions, 9:30 – 10:50 a.m.
  • Boomer Product Development: Go Broader, Go Deeper by Appealing to Core Values of the 40+, 2:30 – 4:00 p.m.
  • Prime Time Travelers: Diving Into The Digital/Social Component Of the Boomer Marketplace,  4:15 – 5:30 p.m

Learn more about The Educational Travel Conference (ETC) here.

Rise of the Silver Surfers: Silvers Summit at CES 2012 next week

No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan. 10-13). As you create your agenda for the huge event, your must-attend ticket is the Silvers Summit.

The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 10, 2012, and features panels, presentations, and interactive demonstrations on products and services ranging from a unified health care format to home security, aging with technology and in-depth panels sessions.

During the workshop on Tuesday, Jan. 10, join me for Rise of the Silver Surfers:  How to Use Non-Traditional Marketing to Reach a Traditional Audience, #4458, 9:50 a.m. – 10:35 a.m. N250.

Along with co-panelists Karen KleinLori BitterPeter DeMarisPeter GreeneStephen Reily, we’ll explore in this session that “Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos.  Silvers are dating, shopping, traveling, caregiving, reconnecting – all online.  Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.”

While you are at CES, be sure to check out Aging Technology Alliance (AgeTek) pavilion at North Hall booth 3209. AgeTek is a trade group of companies that develop and/or market technology-based products designed for the senior market. They are opening their annual meeting to non-members this year, and hosting a meet n’ greet for those who wish to learn more about this organization. CES attendees can enter to win a ClearSounds ClearBlue™ Bluetooth Mini-Speaker & TV/Audio Listening System, valued at $250, by getting an AgeTek CES Passport stamped at each of the AgeTek member booths at CES. AgeTek CES Passports are available inside the Silvers Summit program, and at the AgeTek Pavilion.

See you there!

The Business of…Brain Fitness

For this week’s show, The Business of… Brain Fitness, we have guest Henry Mahncke, CEO of Posit Science, the leader in clinically proven brain fitness software. Their software is scientific brain training designed to improve memory and cognitive skills.

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