Subscribe: RSS

Like us? Tell your friends about us. facebook-small twitter-small linkedin-small

Sharing Hacking Longevity Research with California Assisted Living Association (CALA)

I am excited to be sharing insights from our latest research project, Hacking Longevity, with members of CALA on June 6th, 2018 in Sacramento. We’ll be discussing generational differences that make communication across three generations of older adults trickier, plus looking at Generation X as the new generation of family caregivers.

The theme for this year’s CALA Spring Conference and Trade Show event is “Elevate”:

el·e·vate / eləˌvāt / verb

  • raise or lift (something) up to a higher position.
    synonyms: raise, lift (up), raise up/aloft, upraise
  • raise to a more important or impressive level.
    synonyms: promote, upgrade, advance, move up, raise, prefer

We look forward to helping Senior Living professionals find new ways to elevate and shape the care and services they provide while enhancing residents’ quality of life through greater understanding.

To learn more, or to attend CALA’s Elevate Spring Conference and Trade Show, click here.

To learn more about Hacking Longevity, click here.

Reaching the New Assisted Living Decision Maker at CALA Fall Conference, Oct.24-26, Orange County, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Fall Conference, Oct. 24-26 in Orange County, CA where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: Tuesday, October 25
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Orange County, CA

This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.