On stands now is the print edition of Forbes magazine (December 2011, Investment Guide). It features the story Boomers: Reinventing the Next Chapter, by Deborah L. Jacobs. Lori was interviewed for this article about her success in building a business that helps others to understand the needs and wants of the Baby Boomer and Senior consumers, and effectively reach them.
We are pleased to announce that we have been selected as the marketing agency of record by Aging Technology Alliance™ (AgeTek™), a trade group of companies that develop and/or market technology-based products designed for the senior market.
AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our aging society. Their members’ products and services allow seniors to remain independent and age in place at home, as well as empower many seniors to enjoy a healthy, active lifestyle while securing their mobility. AgeTek is focused on bringing greater awareness to their industry, products, and to its select group of companies that are working together (and independently) to develop better-designed, less expensive and better-tested products for the senior consumer.
Continuum Crew will counsel AgeTek on thought leadership activities and member engagement activities. We will also develop and implement an advertising and media plan, with interactive media services (including the execution of email campaigns and search engine optimization), marketing collateral production, public relations and social media activities.
“As we seek to gain the attention of public policy makers, regulators, lawmakers, advocacy groups, mass media and the general public about the benefits of technology appropriately designed for seniors, we know aligning ourselves with Continuum Crew is the perfect choice,” said Peter Radsliff, Board Chairman, AgeTek. “Led by Lori Bitter, she and her team have a strong presence in this space and an outstanding reputation. They know how to most effectively reach these audiences. We look forward to what this partnership will yield as we grow our organization.”
To read more about this announcement click here.
Lori’s latest blog post for MediaPost Communications Engage Boomer blog, discusses the drumbeat of the ‘Move Beyond Age’ movement has grown louder throughout this year, with conversations ranging from how to “re-tool” senior products for Boomers, to how to appeal to the largest demographic in today’s marketplace. Friends and partners are shining a light on human-centered design and the aging population.
Read Lori’s MediaPost Communications Engage Boomer blog post Move Beyond Age – Let’s Talk Better Design here.
In A Brutal Economy, Boomers Rewrite The Next Chapter
Two years ago, on her 50th birthday, Lori Bitter got fired from her job at JWT, a subsidiary of WPP, the world’s largest ad agency. Nothing personal, mind you, but JWT had decided to eliminate JWT Boom, the unit she ran focused on marketing to mature consumers. She spent that weekend with her husband, on a long-planned birthday jaunt to Sedona, Ariz. “I hung out in the red rocks and pondered my existence,” she says.
The pondering didn’t last long…
Read the full article online at Forbes. Print article available on December 5.
ClearSounds, along with its founding company, HITEC Group, is a small, women-owned business that has served the needs of people with hearing & vision loss with simple, cost effective solutions for almost 30 years. ClearSounds Communications is the leading manufacturer of cutting-edge assistive listening devices and amplified communication products for individuals experiencing mild-to-moderate hearing loss, which include corded & cordless phones, bluetooth headsets, neckloops, signalers, clocks & TV listeners.
The Anxiety Index has shifted! Based on our original research in December of 2008 with Boomers, GenXers and Ikes, the biggest concern then was collapse of the economy; 45% of Boomers were “very nervous”. Fast-forward to 2009 and Boomers biggest concerns have shifted from the state of the economy to the cost of health care and the political debate surrounding this issue (46%). Hear more about the impact of the headlines.
Most interesting in the recent study is a shift in media consumption. The only media activity that rose dramatically was time on the Internet. No doubt social media has made a significant dent in the time generally reserved for traditional media. Learn what media channels are being crowded out.
Meet the new Boomer Social Maven and discover the influence of their connectedness on their circle. Hear more about who they are and how they can impact ROI for your campaigns.
You can sign up by going to www.immn.org. Hope to hear you there!