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Rise of the Silver Surfers: Silvers Summit at CES 2012 next week

No sooner do we begin the New Year, then we hit the ground running with the Consumer Electronics Show (CES) in Las Vegas next week (Jan. 10-13). As you create your agenda for the huge event, your must-attend ticket is the Silvers Summit.

The Silvers Summit will showcase the products and services that keep boomers engaged, entertained and connected. There they are assembling companies, distributors, journalists, research firms, think tanks, to demonstrate the products and services that will help mature consumers maintain their high quality of life. The Conference takes place on Jan 10, 2012, and features panels, presentations, and interactive demonstrations on products and services ranging from a unified health care format to home security, aging with technology and in-depth panels sessions.

During the workshop on Tuesday, Jan. 10, join me for Rise of the Silver Surfers:  How to Use Non-Traditional Marketing to Reach a Traditional Audience, #4458, 9:50 a.m. – 10:35 a.m. N250.

Along with co-panelists Karen KleinLori BitterPeter DeMarisPeter GreeneStephen Reily, we’ll explore in this session that “Boomers spend $7 billion online annually, they are the fastest growing group on Facebook and 55 percent of those age 55-64 watch online videos.  Silvers are dating, shopping, traveling, caregiving, reconnecting – all online.  Panelists will discuss how to tap into this huge boomer customer segment using online and social media marketing techniques.”

While you are at CES, be sure to check out Aging Technology Alliance (AgeTek) pavilion at North Hall booth 3209. AgeTek is a trade group of companies that develop and/or market technology-based products designed for the senior market. They are opening their annual meeting to non-members this year, and hosting a meet n’ greet for those who wish to learn more about this organization. CES attendees can enter to win a ClearSounds ClearBlue™ Bluetooth Mini-Speaker & TV/Audio Listening System, valued at $250, by getting an AgeTek CES Passport stamped at each of the AgeTek member booths at CES. AgeTek CES Passports are available inside the Silvers Summit program, and at the AgeTek Pavilion.

See you there!

Continuum Crew Selected as Agency of Record for AgeTek

We are pleased to announce that we have been selected as the marketing agency of record by Aging Technology Alliance™ (AgeTek™), a trade group of companies that develop and/or market technology-based products designed for the senior market.

AgeTek represents companies and organizations dedicated to promoting the awareness, benefits and value of products and services for our aging society. Their members’ products and services allow seniors to remain independent and age in place at home, as well as empower many seniors to enjoy a healthy, active lifestyle while securing their mobility. AgeTek is focused on bringing greater awareness to their industry, products, and to its select group of companies that are working together (and independently) to develop better-designed, less expensive and better-tested products for the senior consumer.

Continuum Crew will counsel AgeTek on thought leadership activities and member engagement activities. We will also develop and implement an advertising and media plan, with interactive media services (including the execution of email campaigns and search engine optimization), marketing collateral production, public relations and social media activities.

“As we seek to gain the attention of public policy makers, regulators, lawmakers, advocacy groups, mass media and the general public about the benefits of technology appropriately designed for seniors, we know aligning ourselves with Continuum Crew is the perfect choice,” said Peter Radsliff, Board Chairman, AgeTek. “Led by Lori Bitter, she and her team have a strong presence in this space and an outstanding reputation. They know how to most effectively reach these audiences. We look forward to what this partnership will yield as we grow our organization.”

To read more about this announcement click here.

Reaching the New Assisted Living Decision Maker at CALA Fall Conference, Oct.24-26, Orange County, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Fall Conference, Oct. 24-26 in Orange County, CA where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: Tuesday, October 25
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Orange County, CA

This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washington, D.C.

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:

Leveraging Social Media and Internet Marketing (159-G)

October 19, 2011
11:00 a.m. – 12:30 p.m.
Track: Marketing, Philanthropy & Public Relations
Speaker: Lori Bitter

  • Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
  • Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
  • Realize how to measure the effectiveness of different marketing tools and their return on investment.

2nd Annual Florida Boomer Lifestyle Conference

Title: 2nd Annual Florida Boomer Lifestyle Conference
Location: Ruth Eckerd Hall , Clearwater, FL
Register: here
Description: Theme: Reinventing Life After 50, will explore key trends that are shaping baby boomers’ reinvention in four major, but intersecting aspects of their lives: personal, professional, physical, and spiritual – and what these trends mean for companies marketing to them. This Conference is designed to give marketers greater insight into the current boomer zeitgeist and capitalize on it to successfully address the needs of this huge market.
Start Time: 08:00
Date: 2010-04-15
End Time: 17:30

Audiology Now

Title: Audiology Now
Location: San Diego, CA
Register: here
Description: AudiologyNOW! 2010, the annual conference for the American Academy of Audiology, offers unequalled educational content covering cutting-edge audiological research to timely ideas for managing your practice in a tough economy. The largest gathering of audiologists in the world also offers Audiology Solutions – a show floor featuring the latest technology in hearing care, in no other place can you see as many products or speak with as many industry representatives about your needs. All of this will take place in beautiful San Diego, where hundreds of restaurants, shops, and the San Diego Bay are steps away from the center. Stay for a few extra days to explore the coastline, visit the world famous San Diego Zoo, tour a WWII Aircraft carrier or bring the family and make the most of your educational experience and your limited travel dollars and have an “Edu-Vacation”!
Start Date: April 14, 2010
End Date: April 17, 2010

What’s Next Boomer Business Summit

Title: What’s Next Boomer Business Summit
Location: Hyatt Regency, Chicago, IL
Register: here
Description: The premier event for individuals and organizations in business to serve boomers and seniors – entrepreneurs, corporate strategists, marketing professionals, experts in aging, leaders in the market segments interested in strategic alliances, media executives, and analysts.
Start Date: March 18, 2010
End Date: March 19, 2010

NCOA-ASA Aging in America Conference

Title: NCOA-ASA Aging in America Conference
Location: Chicago, IL
Register: here
Description: It is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education. Join us to find the answers, the experts, the research, the best practices, and the most comprehensive educational offerings available to professionals. The conference provides attendees with the opportunity to network with new and old friends, gain insight from voices from the front line and find new grassroots and national partners for advocacy.
Date: March 15, 2010

Join me at NAHB’s 50+ Lifestyle Central Suite at IBS in Las Vegas!

Thursday January 21 at 10:30 a.m.

The International Builders’ Show is the largest annual building industry tradeshow in the country, and the National Association of Home Builders is holding the 50+ Lifestyle Central Suite at IBS. This is a new addition to the 50+ HC offerings at IBS in intended to be a way to engage with the leaders and influencers in the Active Adult Builder community including the associate members of the industry. The 50+ Lifestyle Central should be the hub of activity for IBS attendees that are actively involved in the 50+ Housing Segment of the market. I am looking forward to seeing how this new format works.

If you’ll be at IBS next week, come participate in our panel “Networking Using Facebook, Blogs and New Media to Market Your 50+ Communities Panel”: Social media is gaining a foothold in the housing industry – find out how to make it work for your business. Social media, like signage to your active adult community, steers prospects to your web site and builds awareness and credibility. In this interactive session, find out how to use these new tools and technologies to connect to potential 50+ buyers, get them talking about your community and build your sales. We will be sharing our research on how different mature consumers are using social media.

Join me for my IMMN Webinar on Wednesday, December 2nd at 11 AM EST!

The Anxiety Index has shifted! Based on our original research in December of 2008 with Boomers, GenXers and Ikes, the biggest concern then was collapse of the economy; 45% of Boomers were “very nervous”. Fast-forward to 2009 and Boomers biggest concerns have shifted from the state of the economy to the cost of health care and the political debate surrounding this issue (46%). Hear more about the impact of the headlines.

Most interesting in the recent study is a shift in media consumption. The only media activity that rose dramatically was time on the Internet. No doubt social media has made a significant dent in the time generally reserved for traditional media. Learn what media channels are being crowded out.

Meet the new Boomer Social Maven and discover the influence of their connectedness on their circle. Hear more about who they are and how they can impact ROI for your campaigns.

You can sign up by going to www.immn.org. Hope to hear you there!