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Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

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I will be in Chicago from March 23rd through the 27th for a week-long conference with aging professionals from all over the world. I am delighted to be presenting a program on Grandparents and Intergenerational Trends for ASA’s Aging in America Conference. Christine Crosby, Founder of GRAND Magazine will be joining me on this program:

The Grandparent Economy: How Families Are Evolving in Unprecedented Times
Tuesday, March 24th 1-2 PM
For more information: http://www.asaging.org/aia Learn More →

Boomer Baby Radio with Barbara Beach

Last week at the AARP Life@50+ event in Los Angeles, I was interviewed by Boomer Baby Radio‘s host Barbara Beach, where we chatted about my role as the new Publisher of GRAND Magazine – and a new grandparent! Listen here.

Were you at AARP @50+ last week? What was your experience there?

Looking At Lucrative Lifestages: Engaging American Grandparents

The recent release of “The MetLife Report on American Grandparents,” by Peter Francese with MetLife Mature Market Institute, reveals the changing face of grandparents in the United States. It also provides a roadmap for companies with products and services for children. Increasingly, grandparents are helping young families financially navigate in this tough economic climate, paying for items essential to day-to-day life, and also looking forward to big-ticket items like tuition, cars, and college.

In 2010, there were an estimated 65 million grandparents in the United States alone; households headed by someone over the age of 45 accounts for 60% of the nation’s income. One in four adults in this country is a grandparent.

Today, a grandparent is the head of almost one in ten households and has a grandchild in residence. In spite of recent economic events, consumer spending in households 55+ has risen faster than any other age category, outpacing inflation. By 2020, projections reveal an increase to 80 million grandparents, one in three adults in the U.S.

Booming Grands: Younger, hipper more diverse grandparents

The majority of today’s grandparents are from the Baby Boomer generation; they appear more youthful, vital and active than grandparents of previous generations. In reality…

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My New Role as Publisher of GRAND Magazine

With its latest September/October 7th anniversary issue being sent to subscribers today, GRAND Magazine, the digital magazine for Grandparents and their families, relaunches with a new focus on first-time Grandparents.

I am excited to announce my new role as Publisher of GRAND, as it is linked to my other exciting new role – as a first-time grandparent myself. I very much look forward to working with Christine Crosby, the Editorial Director, and Christine Bettencourt, Managing Editor, at GRAND Magazine. Christine Crosby was at the forefront by launching GRAND as a digital publication in 2007. As Christine has stated, now is the time when digital magazines are coming into their own. It is the direction in which publishing is heading, with its benefits for advertisers of the digital format, such as the multimedia features, and delivering the desirable profile of the digital magazine reader. They have appeal to consumers as a ‘green’ alternative to print, leaving a smaller carbon footprint that will benefit future generations, which is of particular importance to grandparents.

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