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Sharing Hacking Longevity Research with California Assisted Living Association (CALA)

I am excited to be sharing insights from our latest research project, Hacking Longevity, with members of CALA on June 6th, 2018 in Sacramento. We’ll be discussing generational differences that make communication across three generations of older adults trickier, plus looking at Generation X as the new generation of family caregivers.

The theme for this year’s CALA Spring Conference and Trade Show event is “Elevate”:

el·e·vate / eləˌvāt / verb

  • raise or lift (something) up to a higher position.
    synonyms: raise, lift (up), raise up/aloft, upraise
  • raise to a more important or impressive level.
    synonyms: promote, upgrade, advance, move up, raise, prefer

We look forward to helping Senior Living professionals find new ways to elevate and shape the care and services they provide while enhancing residents’ quality of life through greater understanding.

To learn more, or to attend CALA’s Elevate Spring Conference and Trade Show, click here.

To learn more about Hacking Longevity, click here.

Excited to talk about The Business of Aging’s new research at AARP on April 12th!

The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The event will feature an “experience” of key data points of attitudes and changes displayed along a timeline at the Newseum in Washington DC.

The research is sponsored by AARP, GreatCall, Wells Fargo Advisors and Proctor & Gamble on the new Collaborata research platform.

The agenda for the AARP’s Living 100 Event can be found here.

Watch our social media – Facebook/TheBusinessofAging and Twitter – @LoriBitter and @TheBusinessofAging for live updates!