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13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

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Nation’s Leading Conference Brings Together Boomer Marketing Experts and Industry Leaders to Focus on “Seizing the Opportunity of the Longevity Economy”

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Learn More →

Lori speaks at Silicon Valley Boomer Venture Summit, June 25th 2014

On June 24th, Lori Bitter will moderate a bootcamp session on “Driving Leads and Sales in the Longevity Economy” featuring panelists from Zillner The Senior Agency and Digital Niche. Learn More →

Speaking in New York at The Senior Planet Exploration Center


Join me at OATS Senior Planet Exploration Center for the first talk in The Macquarie Speaker Series, titled “Online Communities for Older Adults: Lessons from the Eons Experience”on October 2nd, from 3-4 pm. The Senior Planet Exploration Center is located at 127 West 25th Street.

Based on the lessons learned from running the Eons site and working with clients to build community, I will share our insights on older adults and the nature of community. The talk with be live-streamed on SeniorPlanet.org. Learn more here.

Leveraging Social Media & Internet Marketing at LeadingAge Annual Meeting, Oct. 16-19, Washington, D.C.

I’m looking forward to seeing you all at LeadingAge annual meeting this month in Washington, D.C. As you prepare your schedules, consider joining me by registering for my session – an Twitter-enabled interactive one for all attendees this year! Here are the details:

Leveraging Social Media and Internet Marketing (159-G)

October 19, 2011
11:00 a.m. – 12:30 p.m.
Track: Marketing, Philanthropy & Public Relations
Speaker: Lori Bitter

  • Discover ways you can maximize the use of social media and internet marketing tools to reach your consumers.
  • Learn to incorporate these tools into your traditional marketing plan to strike the right marketing mix.
  • Realize how to measure the effectiveness of different marketing tools and their return on investment.

Media Bistro & PC World on Baby Boomers: Facebook’s Growth

On July 8, Media Bistro reported stats from iStategyLabs for Facebook.

The report says that there have been rumors that “younger users are being alienated by their parents joining the service. And this data seems to prove it.”

All jokes aside, my grad school stats text “How To Lie and Cheat with Statistics” seems apropos here. At the very least, this is opinion-bending—at its worst, it is faulty analysis and logic.

Media Bistro chose to headline this article, “Next for Facebook: Early Bird Specials?” While my initial response is some sort of primal scream, this really is “everything old is new again.”

Apparently Facebook’s key advertising demographic is age 18-24. That demo is now outpaced by 25-34 (60.8% growth) year olds and 35-54 (190.2% growth) year olds, and then there is the dreaded 513.7% growth in the 55+ demo.

“That puts a damper on Facebook’s 70.8% overall growth, which looks good on its face but doesn’t bode well for advertising.” (The site also experienced 142.4% growth in Atlanta, but we aren’t blaming the South for its demise!) Learn More →