Learn how the world’s growing grandparent population is shaping the world’s economy and improving the lives of multiple generations of their families in Lori’s new book, The Grandparent Economy.
Bring The Business of Aging to your company
Lori Bitter:
Knowledge and Expertise.
President and Senior Strategist of the Business of Aging has spent more than 20 years studying and marketing to mature consumers.
Lori’s Book:
The Grandparent Economy
Now available, this new book uncovers the boomer approach to this compelling lifestage, and the changing structure of American families.
Generational Research
Learn what we know about how the generations approach social media, technology, the workplace and more.
Lifestage Insights
More than any other factor, lifestage changes create discrete consumer moments that can be meaningful for your business.
Trendspotting
Lori Bitter is a seasoned trend analyst in the field of aging. She has been featured on Canvas8, Engage Boomers, Wall Street Journal, USA Today and Newsweek.
Speaking
Bring Lori to your organization, in person or virtually. Or let us create an event featuring experts in mature consumer space.
Contact Us
We want to hear from you! Let us know what you need.
The Business of Aging Podcast
Now in its third season, The Business of Aging Podcast features interviews with leaders in the longevity marketplace.
