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Building With Multiple Generations In Mind

The recently released MetLife Report on American Grandparents revealed that 1 in 10 households is headed by a grandparent with at least one grandchild living there. The study reports that part of the reason for this is high rates of unemployment among the children’s parents. Interestingly, in 1980 there were only 28 million Americans living in a household that included two adult generations or a grandparent and at least one other generation. By 2008 the number was 49 million Americans living inter-generationally.

In a recent New York Times story about this trend, Kermit Baker, a senior fellow at the Joint Center for Housing Studies at Harvard and the chief economist of the American Institute of Architects, said, “Immigrants are a source of growing demand (for intergenerational homes), and their household composition is different in fundamental ways from the domestic-born.”

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ClearSounds


Continuum Crew is proud to announce we are working with ClearSounds!

ClearSounds, along with its founding company, HITEC Group, is a small, women-owned business that has served the needs of people with hearing & vision loss with simple, cost effective solutions for almost 30 years. ClearSounds Communications is the leading manufacturer of cutting-edge assistive listening devices and amplified communication products for individuals experiencing mild-to-moderate hearing loss, which include corded & cordless phones, bluetooth headsets, neckloops, signalers, clocks & TV listeners.

Thank you for a great first season of The Business of Aging radio program – See you in September!

We have just completed our first block of episodes for The Business of Aging on WGRN (WeEarth Global Radio Network) and I wanted to say “Thank you” to all my guests, the team: Allan, Kat, Nick and Judy, and my Continuum Crew team. These last couple of months have enabled me to get back to my radio roots (so much fun!) and have some of the most insightful and inspiring conversations around the implications to businesses of an aging population.

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The Business of…Senior Living & Memory Care

The thirteenth show, The Business of…Senior Living & Memory Care, we have guest Stephen Winner, co-founder of Silverado Senior Living and their “chief culture officer”, and co-author of the Silverado Story – a beautiful book about what he and his co-founders have created for people with Alzheimers and other memory impairments.

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Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Spring Conference this Tuesday, June 7 in Santa Clara, where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: June 7
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Santa Clara, CA

This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

The Business of…Livable Design

The sixth show The Business of … Livable Design looks at the opportunity in creating smart home design to assist aging in place. Called ‘livable design’ it is housing design with the future in mind.

My guest is Erin Clay. Erin is Director of Research and Planning at Eskaton, a nonprofit aging services organization providing community living and home-based support for older adults in Northern California for more than 40 years. Erin joined Eskaton in 2008 and managed the National Demonstration Home project ground breaking to its completion. She is a Certified Aging-in-Place Specialist through the National Association of Home Builders and is leading Eskaton’s Livable Design movement, which is aimed at enhancing the home environment for all generations through beautiful, flexible, and inclusive design. Erin has presented at building and aging conferences around the nation, speaks to architectural firms, and has been a guest speaker in the gerontology program at California State University.

The Business of Aging with Lori Bitter
May 24, 2011 – Episode 6: The Business of…Livable Design

Guests: Erin Clay, Director of Research and Planning, Eskaton[audio:boa6.mp3|titles=The Business of Aging – Episode 6]
mp3 download

The Business of…Caregiving

The fifth show The Business of … Caregiving looks at the opportunities in meeting the needs of the more than 65 million Americans that play the role of caregiver.

My guest this week is a colleague in guiding both consumers and businesses through the Caregiving lifestage. Sherri Snelling is a nationally recognized expert on America’s 65 million caregivers. She specializes in helping caregivers balance “self-care” while caring for a loved one. Sherri is the founder of Caregiving Club and a contributing editor and correspondent for media outlets that include MSNBC, RLTV, ThirdAge, Martha Stewart Living TV and Sirius radio and Caring.com. She has appeared on the CBS news, ABC news and has been interviewed by the New York Times, USA Today and many other news outlets. She is a frequent speaker and consultant on the topic of Caregiving. She serves on a number of national boards, including chairing the National Alliance for Caregiving.

The Business of Aging with Lori Bitter
May 17, 2011 – Episode 5: The Business of…Caregiving

Guests: Sherri Snelling, CEO and Founder, Caregiving Club[audio:boa5.mp3|titles=The Business of Aging – Episode 5]
mp3 download

Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Spring Conference, where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: June 7
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Santa Clara, CA

What the Reaching the New Assisted Living Decision Maker session is about:
This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.

The Business of…Aging-focused Technology

The third show, The Business of…Aging-focused Technology, looks at the opportunities in offering technology devices as solutions to help elders safely age in their own homes.

My guest this week is Peter Radsliff, the CEO of Presto Service which is the leading provider of computerless email solutions for the home health technology market. He led marketing and product development efforts at CE leaders Seagate and Monster Cable. Just last year Peter became a founder of the Aging Technology Alliance, also known as AgeTek– an aging-focused technology consortium trade group that promotes the awareness, benefits and value of products and services for our aging society– and today is the Chairman of the Board. Peter is trained in product design. He also teaches a graduate design course at San Francisco State. Peter and I frequent the same events focused on older adults, notable The What’s Next Boomer Business Summit the Silicon Valley Boomer Venture Summit and business plan competition coming up in June, and the Silvers Summit at the Consumer Electronic show.

The Business of Aging with Lori Bitter
May 3, 2011 – Episode 3: The Business of…Aging-focused Technology

Guest: Peter Radsliff, CEO of Presto Service[audio:boa3.mp3|titles=The Business of Aging – Episode 3]
mp3 download


Listen here every Tuesday at 8:00 a.m. (Pacific) / 11:00 a.m. (Eastern), or download it thereafter. Each archived program will be available on our blog under ‘The Business of Aging’ found at the top left corner.

Let us know what you think of the show by leaving a comment below, or tell us your show ideas you’d like to hear or questions you’d like posed to our guests.

An archive of all The Business of Aging broadcasts are available here.