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Audiology Now

Title: Audiology Now
Location: San Diego, CA
Register: here
Description: AudiologyNOW! 2010, the annual conference for the American Academy of Audiology, offers unequalled educational content covering cutting-edge audiological research to timely ideas for managing your practice in a tough economy. The largest gathering of audiologists in the world also offers Audiology Solutions – a show floor featuring the latest technology in hearing care, in no other place can you see as many products or speak with as many industry representatives about your needs. All of this will take place in beautiful San Diego, where hundreds of restaurants, shops, and the San Diego Bay are steps away from the center. Stay for a few extra days to explore the coastline, visit the world famous San Diego Zoo, tour a WWII Aircraft carrier or bring the family and make the most of your educational experience and your limited travel dollars and have an “Edu-Vacation”!
Start Date: April 14, 2010
End Date: April 17, 2010

What’s Next Boomer Business Summit

Title: What’s Next Boomer Business Summit
Location: Hyatt Regency, Chicago, IL
Register: here
Description: The premier event for individuals and organizations in business to serve boomers and seniors – entrepreneurs, corporate strategists, marketing professionals, experts in aging, leaders in the market segments interested in strategic alliances, media executives, and analysts.
Start Date: March 18, 2010
End Date: March 19, 2010

NCOA-ASA Aging in America Conference

Title: NCOA-ASA Aging in America Conference
Location: Chicago, IL
Register: here
Description: It is the largest gathering of a diverse, multidisciplinary community of professionals from the fields of aging, healthcare and education. Join us to find the answers, the experts, the research, the best practices, and the most comprehensive educational offerings available to professionals. The conference provides attendees with the opportunity to network with new and old friends, gain insight from voices from the front line and find new grassroots and national partners for advocacy.
Date: March 15, 2010

Join me at NAHB’s 50+ Lifestyle Central Suite at IBS in Las Vegas!

Thursday January 21 at 10:30 a.m.

The International Builders’ Show is the largest annual building industry tradeshow in the country, and the National Association of Home Builders is holding the 50+ Lifestyle Central Suite at IBS. This is a new addition to the 50+ HC offerings at IBS in intended to be a way to engage with the leaders and influencers in the Active Adult Builder community including the associate members of the industry. The 50+ Lifestyle Central should be the hub of activity for IBS attendees that are actively involved in the 50+ Housing Segment of the market. I am looking forward to seeing how this new format works.

If you’ll be at IBS next week, come participate in our panel “Networking Using Facebook, Blogs and New Media to Market Your 50+ Communities Panel”: Social media is gaining a foothold in the housing industry – find out how to make it work for your business. Social media, like signage to your active adult community, steers prospects to your web site and builds awareness and credibility. In this interactive session, find out how to use these new tools and technologies to connect to potential 50+ buyers, get them talking about your community and build your sales. We will be sharing our research on how different mature consumers are using social media.

Join me for my IMMN Webinar on Wednesday, December 2nd at 11 AM EST!

The Anxiety Index has shifted! Based on our original research in December of 2008 with Boomers, GenXers and Ikes, the biggest concern then was collapse of the economy; 45% of Boomers were “very nervous”. Fast-forward to 2009 and Boomers biggest concerns have shifted from the state of the economy to the cost of health care and the political debate surrounding this issue (46%). Hear more about the impact of the headlines.

Most interesting in the recent study is a shift in media consumption. The only media activity that rose dramatically was time on the Internet. No doubt social media has made a significant dent in the time generally reserved for traditional media. Learn what media channels are being crowded out.

Meet the new Boomer Social Maven and discover the influence of their connectedness on their circle. Hear more about who they are and how they can impact ROI for your campaigns.

You can sign up by going to www.immn.org. Hope to hear you there!

Defining: Boomers in the Wild

Boomers in the Wild

The past 15 years have been an uncharted journey. I started learning about the demography of our country and particularly the mature population as I was launching the original Medicare HMO programs.

My grandparents raised me, so speaking to seniors in a relevant, respectful manner was second nature. All the while we were talking to clients about the wave of Boomers who would be moving through the Medicare system. Little did I know I would be working for Ken Dychtwald’s team at Age Wave Impact – the author of the books that informed our client strategies.

Age Wave Impact, and now JWT BOOM, are history. The team at Continuum Crew steadfastly believes in the power of research-informed strategy for engaging mature consumers across all available media. No one does this better than experienced mature market experts.

While seniors and even Ikes, or the Silent Generation, seemed “knowable” for many marketing professionals, the Baby Boomer generation has presented a far greater challenge. Without ongoing research, a thorough understanding of generational influences, life stages, cultural anthropology and developmental psychology, we are a 20 year cohort of endless contradictions. Even knowledge and expertise cannot always explain the hairpin turns taken by the different segments of this population on their way through the aging process.

So when our clients ask, “What are Boomers like?” we stifle a smile. They are both like and unlike generations aging before and after them. Learn More →