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CNBC Tom Brokaw Reports: Boomer$! and Guest CNBC Blog Post on Boomers & Social Media


Tom Brokaw Reports: Boomer$! is a two-hour documentary in which Tom Brokaw tells the story of history’s wealthiest and most influential generation. Brokaw chronicles the extraordinary impact 78 million baby boomers have had on American society over the past six decades, and explores the challenges they face as they begin to approach the age of retirement. The program airs tonight, Thursday, March 4 at 9:00 p.m. ET on CNBC. I will be tweeting during the program, and would love to hear from you as the program airs.

As part of CNBC’s lead up to the program, CNBC reached out to Boomer thought leaders to post a guest blog. I was very honored to be asked; it is an opportunity to share Continuum Crew’s recent research findings about the new Social Media Maven. See what you think here.