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Influence: How Women’s Soaring Economic Power will Transform Our World for the Better

With money comes power. As women gain economic parity with men, so are they gaining in influence, and this will change the world. I want to tell you about a book that tracks and describes this movement’s implication and potential, as it is an important read for marketers. Influence: How Women’s Soaring Economic Power will Transform Our World for the Better was just released on Tuesday, May 4th, 2010 (Voice/Hyperion). This book was written by my friend, Maddy Dychtwald. It’s been getting great early buzz from people including Nobel Peace Prize Winner Jody Williams and Congresswoman Cathy McMorris Rodgers (WA). In its review, Publisher’s Weekly called Influence a “riveting exploration of female economic emancipation in the 21st century” and the Huffington Post began hosting a front–page series last week. This week’s blog is called “Who is the World’s Most Influential Woman?” (Answer: Mom). Recently, US News & World Report recommended Maddy’s personal blog stating it “tracks women’s progress and influence as women gain power and wealth in society and culture.” Interest is building. As you know, the conversation about harnessing women’s economic and leadership influence must be had in all places…by women and men. It’s an important movement.

Here’s more of what others are saying…

“Dychtwald shows how women are upending the status quo in corporate America through this rapid economic shift and offers a welcome… her rousing and well–researched book contains valuable insight into a pivotal movement that holds vast and heartening advancements.”
—Publisher’s Weekly

“…Dychtwald and Larson show plainly, increasing numbers of women are achieving economic independence and beginning to use the influence that comes with that in ways that will benefit us all for generations to come.”
—Jody Williams, Nobel Peace Laureate

“Maddy Dychtwald has captured this…with insight, data and substance. This is a really interesting read and a must read for female consumers and for those marketing to them.”
&mdashCathie Black, President, Hearst Magazines

“Here is a book with the potential to change the consciousness of everyone who reads it, and, so, to help bring about the very improvements it describes.”
—Cathy McMorris Rogers, U.S. Congresswoman

INFLUENCE is the essential guide to a revolutionary trend that will completely alter our world. Everyone needs to read this book to comprehend the sea–change that’s coming. Maddy Dychtwald’s mesmerizing and insightful book takes us all on a journey into our future. Get ready.”
—Dr. James Canton, CEO & Chairman, Institute for Global Futures

Influence: How Women’s Soaring Economic Power will Transform Our World for the Better
(Voice/Hyperion), $16.95, is available on Amazon here.

To learn more about Maddy Dychtwald
and her book Influence:
Blog: Influence
Twitter: @GoInfluence