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Journal on Active Aging Boomers and Social Media: Six Tips for Getting Started

A social media program can help your organization take advantage of the opportunities to reach aging consumers online—but how do you start? The Journal on Active Aging approached me to share for their readers a few steps to beginning a social media strategy.

You can view the article (pdf) here. Thank you to the International Council on Active Aging (ICAA) for permitting us to share the article on our blog.

If you are a member of ICAA or a subscriber to the Journal on Active Aging, you can access your issue via their website, available online next week. If you would like to purchase a copy, call the ICAA office toll–free at 1–866–3335.