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Reaching the New Assisted Living Decision Maker at CALA Spring Conference, June 7 in Santa Clara, CA

I hope you’ll join me at the California Assisted Living Association’s (CALA) Spring Conference this Tuesday, June 7 in Santa Clara, where I will be speaking in the session Reaching the New Assisted Living Decision Maker.

Date: June 7
Time: 3:45 – 5:15 p.m.
Where: Hyatt Regency, Santa Clara, CA

This session will provide key strategies to effectively communicate with strong influencers in the decision making process – the adult children/caregivers, integral to the selection and sales process. Learn how understanding the values of decision makers and trends and differences in sentiment towards Assisted Living communities can help drive your marketing strategy. Discover a messaging framework needed to engage and increase your prospect base.


  1. Will this be available as a downloadable conference or video? I am interested in attending, but am not in the area.

  2. Lori Bitter : June 7, 2011 at 11:01 am

    Yes, Shelby, stay tuned to this blog and/or our Facebook & Twitter (@continuumcrew). We may be releasing this content as a webinar soon. Thanks for your interest & comment.