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Students, Tell Us Why Boomers Should Be In New Orleans

Earlier this week I had the opportunity to share with some members of my ‘crew’ about my earlier days as a teacher of PR and Advertising. In fact my ‘what I want to be when I grow up’ childhood dream was to teach junior high level students. Although I never found myself in front of such a crowd, I fortunately have gotten many opportunities to occupy that spot at the head of a classroom. A love of teaching is why I enjoy judging creative work – whether it is for business plan competitions, student contests or industry awards. I am delighted by the creativity and – particularly among young students – the enduring interest and enthusiasm for reaching the boomer audience as it evolves.

On Monday, November 22, 2010 is the Aging Means Business Forum organized by the National Gerontological Society. There I will be judging a Student Ad competition with the theme of promoting New Orleans tourism to adults age 50+. I will be joined by other experts in 50+ consumer marketing will judge student–designed ads based on their ability to capture the 50+ audience according to principles of advertising and consumer research. More details about the contest are now available on their website.

The contest deadline is October 15th. I encourage you to share news of the competition and/or enter.

The Aging Means Business event will be a one-day forum to learn more about the changing consumer demands of the 50+ age group—and ways to better serve, target, and engage this growing market of baby boomers and older generations. I will be joined by some top–ranked academic experts on economics, gerontology, and consumer behavior, who will engage in dialogue with national and local business leaders interested in understanding, attracting, and capitalizing on a growing senior market. The event agenda is available here.

I look forward to seeing your work!