Subscribe: RSS

Like us? Tell your friends about us. facebook-small twitter-small linkedin-small

Media Release: Entrepreneurs In $7 Trillion Longevity Market Learn Insights On Investors, Distribution And Marketing At What’s Next Longevity Business Summit

 

 

Entrepreneurs in $7 Trillion Longevity Market Learn Insights On

Investors, Distribution and Marketing at What’s Next Longevity Business Summit

Conference Keynoted by Expert in Aging, Ken Dychtwald;

Powerhouse Speakers from AARP, NIA, Ziegler Link·Age, Home Instead

 

ATLANTA, January 30, 2020 – The What’s Next Boomer Longevity Summit kicks off its 17th year as the premier curator of 300 thought leaders in aging – this year here in the ATL – to network and learn about the trends, innovations and opportunities addressing the consumerism and needs of adults age 50+.  The one-day conference will feature power-packed panels on the conference theme of “Mobility, Memory, Money and Marketing,” all focused on capitalizing on the $7.6 trillion longevity economy.

Executive produced by Mary Furlong & Associates (MFA), the What’s Next Boomer Business Summit is known for delivering an expert forecast for success in entrepreneurship. Attendees will learn from panelists such as investors Ziegler Link·Age, Nationwide Ventures and Portfolia on how to obtain funding; opportunities in deal-making with distribution partners such as Home Instead; customer insights and market research trends from top research agencies, innovative programs driving dementia care and brain health and more. This year’s keynote address, “The Next Wave: How Boomer Retirees Will Redefine Money, Consumerism, Family, Work, Housing, Mobility, Health and Success” will be delivered by one of the visionaries in aging, Ken Dychtwald, author and co-founder of AgeWave.

“I’m looking forward to sharing my latest ideas on which industries, products, and services will dominate the emerging longevity marketplace—many of which are hiding in plain sight,” said Dychtwald. “I’ll be covering everything from medical technologies on the horizon that have the potential to dramatically transform health and aging – to how aging Boomers’ time affluence will re-define the travel and leisure, housing, education, media, and financial services industries.”

In addition, author Maddy Dychtwald who is co-founder of AgeWave, will moderate an inspirational panel of business women discussing female economic influence and fiscal makeovers for 2020 and beyond.

Attendees learn trends and insights, but also valuable business coaching such as how to scale a business, leveraging senior housing and transportation deals, delivering for home as the new health hub, using emerging technology including VR, Voice First and AI to change consumer habits and enhance workforce development, understanding fintech and privacy issues, changes in  MedicareAdvantage reimbursement models, how to incorporate aging vitality and caregiver wellness into a business model, marketing success using content development and social media, designing with aging in mind and more.

What’s Next Longevity Business Summit Comes to the A to Focus on Longevity Economy Trends

“For 17 years we have been diving into markets in longevity and we see 2020 as an important milestone where women are at the epicenter of purchasing power globally as well as building innovative businesses to address an aging society,” said Mary Furlong, a successful entrepreneur and author in aging who has made the What’s Next conferences the must-attend events in the longevity economy. “Knowing what priorities investors have for funding, how to build distribution partner pipelines, building a business based on strong research and how to create and leverage innovations in marketing are the cornerstones of what our event delivers for attendees.”

What’s Next Longevity Business Summit is co-produced by Lori Bitter, founder of The Business of Aging, and Sherri Snelling, CEO of Caregiving Club and has been held concurrent with the American Society of Aging’s annual Aging in America conference for the last 17 years. This important partnership offers attendees both conferences: one a comprehensive look at aging, the other is the Summit’s select smaller learning and networking event of thought leaders in longevity. The Summit lead sponsors include: AARP Innovation Labs, Great Call, Ageless Innovation, CareLinx, VitalTech, Medterra CBD, Business of Aging, Susan Davis International, Caregiving Club, iN2L, Hamilton CapTel, Home Instead, myFamilyChannel, SilverRide, Outpatient, Noboscu Technology, Nationwide, Portfolia, Embodied Labs, Caremerge, Stay Smart Care and Thrive. See the event agenda and full list of speakers and sponsors at: boomersummit.com

Media Contact:

Phyllis Weiss – Weiss Communications, Inc.

weiss@weiss-communications.com

# # #

About Mary Furlong/Mary Furlong & Associates

Founded in 2003, Mary Furlong & Associates (MFA) is a strategy, business development and marketing company. A serial  entrepreneur, Mary founded SeniorNet.org, and ThirdAge Media (acquired by Ancestry.com), prior to MFA. For 17 years, Mary has produced the industry leading What’s Next Longevity Business Summit and Silicon Valley Boomer Venture Summit, adding the Washington Innovation Summit and What’s Next Canada in recent years. Author of Turning Silver into Gold, How to Profit in the Boomer Market and The MFA Longevity Market Report, Mary has been recognized by ASA, Fortune, Time and as one of the top 100 Women in Silicon Valley. She is an adviser to the Ziegler LinkAge Fund, CABHI and numerous start-up companies in addition to her private client practice.

About Lori Bitter/The Business of Aging

Lori K. Bitter provides strategic consulting, research and development for companies seeking to engage with mature consumers at her consultancy The Business of Aging. Her current research, Hacking Life Shifts, in collaboration with RTI research and Collaborate, was championed by AARP, and funded by Proctor & Gamble, Bank of America, Unilever and others. She is a 2017 Influencer in Aging, named by Next Avenue and author of The Grandparent Economy. She was president of J. Walter Thompson’s Boomer division, JWT BOOM, the nation’s leading mature market advertising and marketing company and led that firm’s annual Boomer marketing event for five years.

About Sherri Snelling/Caregiving Club

Sherri Snelling is a corporate gerontologist and founder/CEO of Caregiving Club, a strategic consulting and content creation firm focused on biopsychosocial aging, Alzheimer’s and caregiver wellness. Her innovative wellness programs include the Me Time MondayTM and 7 Ways to Caregiver Wellness workshops. She is the author of A Cast of Caregivers – Celebrity Stories to Help You Prepare to Care, a contributing columnist and national speaker on caregiving and has done work for AARP, Keck Medicine of USC, UnitedHealthcare, Wells Fargo, Goldman Sachs, LifeCare, QVC. She was chairman of the National Alliance for Caregiving and is on an Alzheimer’s Association board.

The Business of Aging reports on how older adults are “Hacking Longevity”

Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and Silent Generation – are thinking about and planning for longer lives. Until now, the idea of increased longevity has been mostly conceptual and aspirational. Through a rigorous research process, Hacking Longevity examination, provides insights on how brands and organizations can better serve consumers of the longevity economy. The study was conducted in the Fall of 2017 and Winter of 2018 and led by Lori Bitter at The Business of Aging.

The study debuted at AARP’s Living 100 event in Washington DC in April. This timeline illustrates key inflection points in people’s lives as they age, as revealed in the data. To learn more about Hacking Longevity, join us in June at The Silicon Valley Boomer Venture Summit where we will provide a briefing for attendees.

Hacking Longevity was conducted in partnership with Collaborata, and underwritten by AARP, Wells Fargo Advisors, GreatCall, and Proctor and Gamble Ventures.

Excited to talk about The Business of Aging’s new research at AARP on April 12th!

The Business of Aging’s new research, Hacking Longevity, will premier at AARP’s Living 100 event in Washington D.C. on April 12th. The event will feature an “experience” of key data points of attitudes and changes displayed along a timeline at the Newseum in Washington DC.

The research is sponsored by AARP, GreatCall, Wells Fargo Advisors and Proctor & Gamble on the new Collaborata research platform.

The agenda for the AARP’s Living 100 Event can be found here.

Watch our social media – Facebook/TheBusinessofAging and Twitter – @LoriBitter and @TheBusinessofAging for live updates!

The Hottest Start-Up Market? Baby Boomers

Reprinted and linked to: (CONSTANCE GUSTKE, New York Times)

Boris Mordkovich, a 30-year-old serial entrepreneur, had never considered developing products for the aging baby boomer market. One day, however, he saw that his parents had started using an electric bike that his brother Yevgeniy had modified for his wife and himself.

“Electric bikes are an equalizer,” said Mr. Mordkovich, who has also owned a software company and a small-business magazine. “They let the rider decide how much or how little they will pedal.”

This year, he said, Evelo, the electric bike company that he founded with his brother, will double its revenue to $4 million, and it is profitable. “There’s no shortage of potential customers,” he added.

The company is just one of many that are plugging into a wealthy slice of the over-50 demographic called the longevity market, whose annual economic activity currently amounts to $7.6 trillion, according to AARP.

 With an estimated 74.9 million baby boomers, according to Pew Research Center, the biggest market opportunity for start-ups is older Americans rather than hip millennials.  Keep reading . . .

New Sessions, Great Keynotes – What’s Next Boomer Business Summit

Join me in Washington DC for the 2016 What’s Next Boomer Business Summit:  Seizing the Opportunity in the Longevity Economy. As Co-Producer of this year’s event, I can tell you that the sessions and keynotes have never been better. You don’t want to miss this opportunity!

This year’s event will be held on Wednesday, March 23, 2016, from 8- 6 pm at the Omni Shoreham Hotel – Washington, D.C., Shoreham Lobby Level (East Side) – Blue Room. Keynotes include: Jo Ann Jenkins, CEO, AARP; John Zogby, Founder, Zogby Analytics; and Rohit Bhargava, Founder & CEO, Influential Marketing Group.

With more than 20 sessions to choose from, there is are many opportunities to learn, network, and make a deal with a potential partner. Check out the agenda. To learn more about sponsorship, contact Mary Furlong at: furlong@aol.com.

13th ANNUAL WHAT’S NEXT BOOMER SUMMIT COMES TO THE NATION’S CAPITAL , MARCH 23, 2016

boomerlogo
Nation’s Leading Conference Brings Together Boomer Marketing Experts and Industry Leaders to Focus on “Seizing the Opportunity of the Longevity Economy”

Washington, D.C. plays host to the 2016 What’s Next Boomer Business Summit, the nation’s leading annual conference for the boomer and senior markets. Taking place on Wednesday, March 23rd at the Omni Shoreham Hotel, the upcoming summit shines a spotlight on “Seizing the Opportunity of the Longevity Economy” and includes a prestigious lineup of speakers, sessions, and exhibitors. Learn More →

Reaching the Mature Audience

header-engageboomers

I have always loved the concept of AARP’s “Movies for Grown-ups.” Mature adults are different. Developmentally, as we age, we connect more with great stories and complex, layered characters; in many ways we process our own lives through the stories of others. Praise for the movie, The Intern, with Robert De Niro and Anne Hathaway resonates with older adults navigating the intergenerational workplace. Learn More →

Join me in Chicago at ASA’s Aging in America 2015 & What’s Next Boomer Summit

boomerlogo
I will be in Chicago from March 23rd through the 27th for a week-long conference with aging professionals from all over the world. I am delighted to be presenting a program on Grandparents and Intergenerational Trends for ASA’s Aging in America Conference. Christine Crosby, Founder of GRAND Magazine will be joining me on this program:

The Grandparent Economy: How Families Are Evolving in Unprecedented Times
Tuesday, March 24th 1-2 PM
For more information: http://www.asaging.org/aia Learn More →

AARP Bulletin talks to Lori Bitter on “Selling Older Consumers Short”

Reporter David Wallis of the AARP Bulletin talks with Lori Bitter about how older consumers get overlooked and how to correctly market to them. From the Bulletin: ‘Some innovative companies, including Apple, understand that. Boomers account for 41 percent of people who buy Apple computers, notes Nielsen, and commercials for the iPad reflect this. Its campaign stars the device and a diverse supporting cast using it. “There was a baby and there was a 70-year-old man,” says Lori Bitter, pointing out an admirable strategy that “doesn’t disown anyone.” The message “is timeless and ageless.”‘

Read the entire article here:www.aarp.org/money/budgeting-saving/info-2014/advertising-to-baby-boomers.3.html

Lori Bitter talks to AARP members at AARP’s Ideas@50+: Multigenerational lifestyles & grandparents with realtor.com

aarp

AARP’s Ideas@50+ event in San Diego featured AARP TEK’s new RealPad roll-out, the introduction of Joanne Jenkins as AARP’s new CEO and stars ranging from Kevin Spacey to Julia Louis Dreyfus to Martha Stewart. Move.com – the parent of realtor.com and seniorhousingnet.com hosted AARP members in a special “back porch” environment complete with lemonade and fresh baked cookies. Members heard from experts in senior care, caregiving, and aging in place technology. Paul Irving, Milken Institute, and author of The Upside of Aging, spoke on “Making Cities More Senior Friendly.” Lori did a presentation on “The New Multigenerational Lifestyle,” based on her new book The Grandparent Economy.