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November IMMN Webinar: Helping business become age-friendly-across the Asia Pacific

Date: Tuesday, November 15, 2011

Time: 9:30 AM – 10:30 AM (Central Time)

: KIM WALKER, founder and CEO of SILVER, a business consultancy that helps business and government deal with the issues presented by the ageing demographic. DICK STROUD is a consultant, lecturer and writer. He is the author of Europe’s best-selling textbook on the business issues related to the aging population – The 50-Plus Market ( This book was published by Kogan Page in 2006 and has recently been translated and sold in China.

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CostFee waived for this webinar!

About the webinar:
The Asia Pacific region includes countries with populations that are the oldest (Japan), the largest (China) and the fastest ageing (Hong Kong, Korea, Singapore, Australia) in the world. China alone has a 50+ population larger than the entire population of USA. Although research revealed that a brand’s age-friendliness is critical in determining purchase decisions and choices for 6 out of 10 older consumers, companies remain reticent to adapt to this new reality. Perhaps the major barrier to change is the availability of a comprehensive and rigorous process that measures an organization’s age-friendliness. Kim Walker’s company is about to release version 2.0 of a unique and sophisticated tool that provides such a solution.

The AF Tool was developed by our speaker Kim Walker in collaboration with Dick Stroud (UK’s 50+ marketing expert). By tracing a customer journey relative to the physiological effects of aging, it can identify the potential barriers that will diminish the ability of brands to engage with and satisfy the needs of older consumers. The AF tool uses the latest iPad app and cloud technology to test and map the sensory, physical and cognitive aspects of physiological aging against 150 customer touch-points.By generating comparable metrics, companies can reduce the barriers of doing business with their aging customers.

October IMMN Webinar: Retirement in Hard Times

Date: Tuesday, October 25, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: Mark Miller, retirement journalist and author of The Hard Times Guide to Retirement Security: Practical Strategies for Money, Work and Living.
Registration: click here
Cost: free for members; $50 for non-members Fee waived for this webinar!
About the webinar: The huge American baby boom generation is entering retirement just as the economy has pivoted in a direction most didn’t anticipate. The housing crash, high jobless rate, faltering entitlement programs and volatile stock markets have created new challenges for a generation that had been somewhat blasé in its approach to retirement planning in the pre-crash days. Now, Boomers are struggling to adjust to what is shaping up as a prolonged period of economic challenge. Join us as retirement journalist and author Mark Miller discusses his book, The Hard Times Guide to Retirement Security: Practical Strategies for Money, Work and Living. He’ll outline the key trends affecting Boomers’ personal finances, career and lifestyle trends.

IMMN September Webinar: Rebranding Aging and Targeting Zoomers in Canada with an Integrated Multimedia Platform

Date: Tuesday, September 27, 2011
Time: 10:00 AM – 11:00 AM (Central Time)
Speaker: David Cravit possesses over 30 years’ experience in advertising, marketing and consulting in Canada and the US.
Registrationclick here
Cost: free for IMMN members; $50 for non-members

About the Webinar
Canada is looking at aging Boomers with an eye toward opportunity. One of that nation’s media leaders has adopted a coined work called Zoomers. That means Boomers with Zip.  This fundamental branding idea has become the rallying cry and reason for existence for a multimedia organization called ZoomerMedia, Ltd.

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