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Sharing Hacking Life Shifts with Marin County Section on Aging

I am excited and looking forward to be sharing insights from our latest research study, Hacking Life Shifts with Marin County Section on Aging on March 18th, 10:00-11:30 am PT.

Most of us are creatures of habit. We get comfortable with our routines. We form attitudes and values that guide and influence our behavior. But then change happens. And that’s part of life. As we get older, change can be difficult and profound. When it comes suddenly, change can disrupt not only our routines, but also the very direction of our lives — sometimes for the better and sometimes for the worse. How we navigate change is a reflection of not only who we are, but also who supports us and how. Change creates needs for new types of help. And, that’s where brands have a role to play. It’s important to understand that Life Shifts are not discrete. To the contrary, they’re often intertwined. Nearly half of adults aged 45 and over (47% to be exact) find themselves in at least one of the five Life Shifts studied. So, there’s a decent chance you (or a loved one) are currently going through one or more these changes.

Hacking Life Shifts – A c-level read-out of key insights from this groundbreaking study of how three generations of Americans are navigating profound changes along the aging journey.

To join the virtual networking meetup and for more info, visit us here.

For more information about Hacking Life Shifts, you can enjoy the e-book on the study: download Hacking Life Shifts here.

Sharing Hacking Longevity Research with California Assisted Living Association (CALA)

I am excited to be sharing insights from our latest research project, Hacking Longevity, with members of CALA on June 6th, 2018 in Sacramento. We’ll be discussing generational differences that make communication across three generations of older adults trickier, plus looking at Generation X as the new generation of family caregivers.

The theme for this year’s CALA Spring Conference and Trade Show event is “Elevate”:

el·e·vate / eləˌvāt / verb

  • raise or lift (something) up to a higher position.
    synonyms: raise, lift (up), raise up/aloft, upraise
  • raise to a more important or impressive level.
    synonyms: promote, upgrade, advance, move up, raise, prefer

We look forward to helping Senior Living professionals find new ways to elevate and shape the care and services they provide while enhancing residents’ quality of life through greater understanding.

To learn more, or to attend CALA’s Elevate Spring Conference and Trade Show, click here.

To learn more about Hacking Longevity, click here.

The Business of Aging reports on how older adults are “Hacking Longevity”

Hacking Longevity is the first study to examine how three generations of adults over the age of 50 – Generation X, Baby Boomers, and Silent Generation – are thinking about and planning for longer lives. Until now, the idea of increased longevity has been mostly conceptual and aspirational. Through a rigorous research process, Hacking Longevity examination, provides insights on how brands and organizations can better serve consumers of the longevity economy. The study was conducted in the Fall of 2017 and Winter of 2018 and led by Lori Bitter at The Business of Aging.

The study debuted at AARP’s Living 100 event in Washington DC in April. This timeline illustrates key inflection points in people’s lives as they age, as revealed in the data. To learn more about Hacking Longevity, join us in June at The Silicon Valley Boomer Venture Summit where we will provide a briefing for attendees.

Hacking Longevity was conducted in partnership with Collaborata, and underwritten by AARP, Wells Fargo Advisors, GreatCall, and Proctor and Gamble Ventures.