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The Business of…Advertising to the 50+

My first guest on The Business of Aging radio program is Patricia Lippe Davis, Vice President, Marketing, for AARP Media Sales. We’ll chat about the business of advertising to the 50+.

Tune in here on Tuesday April 12 at 8:00 a.m. (Pacific) / 11:00 a.m. (Eastern), or download it thereafter.

Leave a comment for any questions you’d like me to pose to Patricia, or to tell us your thoughts about the show.

About Patricia Lippe Davis

As Vice President of Marketing, Patricia Lippe Davis leads the advertising marketing for AARP’s media properties, including publications, interactive, broadcast and consumer events, with her tenure at AARP Patricia has held strategic creative marketing positions at three of the world’s top five circulation magazines: AARP The Magazine, Good Housekeeping and Readers’ Digest. Her resume also includes stints at Time Inc. and The New York Times Company where she won several performance awards. In addition to her mass-market experience, Patricia brings to the table first-hand knowledge of the quintessential baby boomer experience. A true member of the sandwich generation, she balances work, marriage, entertaining, fitness and time with her college-bond daughter and 81-year-old, motorcycling mother.